KoMarketing Associates

MARCH 10, 2014

What elements of the B2B vendor site were most valuable? Here are a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Key Takeaway #1: B2B buyers need pricing and marketing collateral. The B2B buyer expects to qualify a vendor in a straight-forward process.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

SEPTEMBER 14, 2013

Value Added Resellers (VARs) – The tools that vendors use to match how customers increasingly want to discover, buy and manage – self-service, online, and in context to their specific problem – are the same tools that resellers and the channel need to manage your customers on your behalf. software companies in the world.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MARCH 5, 2015

Quite simply, product advertisements in social media networks keep vendor inventory in front of the B2B buyer, regardless whether the buyer is truly in purchasing mode. In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 1, 2016

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

MAY 27, 2020

For example, if a user is looking for your pricing page, make sure the callout highlights how your pricing structure works or its competitive difference. Reputable Vendors. 14 Examples of B2B Callouts for Pricing. Competitive Price. Good Prices. Multiple Price Options. Multiple Price Options.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

MAY 12, 2021

When asked what their preferred interactions would have been, the answers came back as almost identical to the chart above: So B2B decision makers want to communicate and do business with their vendors more via a self-serve model. But were they doing so only because of COVID?

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

KoMarketing Associates

FEBRUARY 18, 2020

What challenges will they face once they start to evaluate different vendors? What are the benefits of having a dedicated infosec vendor? What are the risks associated with not having an infosec vendor? how to choose the right infosec vendor for healthcare) or hosting webinars with a trusted industry leader.

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

OCTOBER 27, 2015

This data is consistent with figures from our Usability Report , which shows that 37 percent of survey respondents will visit a vendor website three to five times before contacting them. However, even at lower price points, there is evidence that these interactions are taking place.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

KoMarketing Associates

APRIL 9, 2015

But B2B marketers also need to know what buyers actually want from a vendor website. ” When asked what causes them to leave a vendor website, 44% of respondents indicated “No Contact Information / Phone Number.” Key Takeaway #3: There is a Huge Disconnect Between Content Vendors Produce & Content Buyers Want.

B2B 120

B2B Buyer's Journey Vendors Landing Pages 120

KoMarketing Associates

JANUARY 10, 2017

Nearly half (48 percent) of marketers have some form of best-of-breed solution (whether integrated or not), and only 21 percent have adopted single-vendor suites. All of these solutions have relatively low purchase price and switching costs. In your opinion, what Martech solutions are marketers under-utilizing?

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

KoMarketing Associates

JANUARY 10, 2017

Nearly half (48 percent) of marketers have some form of best-of-breed solution (whether integrated or not), and only 21 percent have adopted single-vendor suites. All of these solutions have relatively low purchase price and switching costs. In your opinion, what Martech solutions are marketers under-utilizing?

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

KoMarketing Associates

AUGUST 20, 2019

This will lower the price of your SQLs and help improve visibility in relevant searches.”. Considering how quickly people have moved from brick and mortar experiences, its digital counterpart should not be ignored: “B2B vendor websites are the storefront for the organization in today’s digital age.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

MARCH 17, 2016

Goodbye Price-Led Marketing. Trust and Responsiveness are Key to Strong Vendor Relationships. Numbers behind this trend : An eBook from LinkedIn revealed that 52 percent of B2B buyers consider trust to be the largest force behind thriving vendor relationships. Hello Customer Experience.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60