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Crimson Marketing

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3 Ways B2B Buying is Changing In 2014

Crimson Marketing

The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. A thought out personalized plan for each buyer will be expected in order to streamline their decision and their vendor screenings processes. Buyers Will Expect More.

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How To Compete In An Omni-Channel World

Crimson Marketing

Sitting in the comfort of your own home, you can peruse the inventory of vendor after vendor at any time—a seemingly impossible marketing advantage over dimensionally and temporally restricted brick and mortar stores. What’s emboldening this trend? Clearly one of the key factors is the online experience of “endless aisles.”