The Point
FEBRUARY 18, 2020
The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. In that sense, vendors are paying a real price for their customers’ lack of maturity. They deployed the software very rapidly using only out-of-the-box templates, lead scoring, and overall structure.
The Point
MAY 9, 2017
The power to convert leads lies in the message – not the software. In the absence of value, sales organizations default to pricing as their primary mechanism for closing deals. (HS) SiriusDecisions and IDC note that “brands unable to articulate business value experience 24% longer sales cycles and 20% deeper price discounting.”
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The Point
AUGUST 22, 2014
That doesn’t mean that companies who sell lower-priced solutions can’t benefit. B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner' You can access the full podcast here.
The Point
MAY 6, 2010
Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. Where in the current sales and marketing process will the software make a difference?
The Point
NOVEMBER 9, 2009
Increase productivity” is a throwaway – every software product ever developed can make the same claim. Scratch that: it’s actually a price quote. And sorry, but “provide customer or employee training” is not a benefit. I can do that today. Why do I need GoToMeeting?
The Point
MARCH 26, 2010
Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. And you can’t beat the price.
The Point
JUNE 13, 2014
Sure, you can, in essence, “buy” leads that meet your demographic criteria for a fixed price – but the price you pay, the quality of those leads, and the pace at which they arrive, all vary widely. Some will allow custom qualifying questions (“What CRM software do you use?”) And yet content syndication is no slam dunk.
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