Chris Koch

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Where is your mobile marketing center of gravity?

Chris Koch

And while 3G makes the download speeds bearable, the price of the handsets continues to drop —making them really cheap and increasingly functional computers. CSC has been building the complex software that runs the processes of big insurance companies for decades—a kind of ERP for insurance. Good mobile apps start somewhere else.

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Social media raises the bar for customer intimacy

Chris Koch

Customers rely on these companies to deliver reliability and quality at a low price. They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Operational excellence. Product leadership.

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How to Grab Readers’ Attention: Be Counterintuitive

Chris Koch

CNC machines make it easier for companies to customize products; alterations are just a matter of reprogramming the software. In 2014, key patents on the most advanced laser-sintering 3D printers will expire, further fueling competitive pricing in the market. The cheapest 3D printers cost as little as $1,000.

Startups 100
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Patents Are Dead

Chris Koch

Just set up a free blog or download free audio recording software to your computer and you can stream your creations to a nearly limitless audience for free. Things Were Fine Until the Internet Came Along. But the patent system assumed that the promise of financial reward for their efforts was what motivated the wild hairs to keep at it.

Copyright 100