Tony Zambito

FEBRUARY 19, 2022

The budding crisis in Ukraine could have a ripple effect on globalization receding further and costs of production rising via spikes in oil prices. For those in a position of offering products and services to buyers, they will have to factor in these four headwinds as they build relationships with buyers. A crisis to keep an eye on.).

B2B 195

B2B Digital Transformation Forecasting Research 195

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. goes towards the 20% of decisions based on offerings and price. goes towards the 20% of decisions based on offerings and price. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

SEPTEMBER 27, 2011

  How well organizations; in relations to products, service, and brand; maps to Buyer Perceived Values will serve as the one of the primary influences that shapes buyer behaviors and purchase decisions. Quality : no amount of new efforts in social business and content marketing can make up for poor quality and service. 

Peer-to-peer 100

Peer-to-peer Loyalty Correlation Pricing 100

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

JUNE 26, 2011

  How businesses price and execute business models, whether they be fixed pricing or variable pricing based, are being drastically affected by changes in social buying behaviors, social technologies, and social ecosystems. Social Buyer Cycle. .    Follow @TonyZambito.   Related articles.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

MARCH 18, 2012

However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts. but…over the last three years we’ve faced stiffer competition that has driven our pricing down.

SMB 100

SMB Enterprise Management SME Work Management 100

Tony Zambito

MARCH 28, 2011

Poor quality of the product or service.   The admission price may be the obvious of a high quality product or service but getting the not-so-obvious buyer experience right is where a business will succeed or fail on buyer retention and acquisition goals.  Unexpected charges or fees.

Studies 100

Studies Spending Social Media Amazon 100