Tomorrow People
JUNE 14, 2022
Even though indirect and replacement competitors provide a different product or service from yours, analysing them could lead to unexpected opportunities for growth and innovation. Direct interviews: You may interview customers who currently use (or no longer use) a competitor’s product or service.
Tomorrow People
MAY 17, 2022
The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. This is to ensure that the price of their offering aligns with the value and expectations of their target audience.
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Tomorrow People
JUNE 1, 2021
A product or service that helps people save time, save money, or make tasks easier provides value. Accurately positioning your product will require competitive research and a pricing exercise. In fact, here is the perfect place to make sure you’ve covered the four P’s – product, place, price, and promotion. That’s the key.
Tomorrow People
JUNE 7, 2021
The product is designed and built to solve specific end user pains rather than drive a wide-ranging sweeping transformation of the enterprise’s business strategy or service delivery. Price is no barrier to uptake. A low price point means acquisition in and of itself isn’t the important factor. Limited capacity or storage.
Tomorrow People
JULY 19, 2022
How does what you know about them justify your decisions on pricing, messaging, promotion tactics, and so on? Your customer service department must be informed about your brand positioning and messaging—both key components of a GTM plan. It’s easy to make the mistake of not acting on data. What types of sales models will you pick?
Tomorrow People
APRIL 27, 2021
As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams. Having confidence that your product is correctly priced. One bright idea: “Spend less time fixing things, more time recruiting senior folks to own them.”. Explain how you overcame market challenges.
Tomorrow People
NOVEMBER 12, 2018
Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. But increasingly, those concerns stretch beyond the product or service offering. We all know the value of listening to the customer.
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