The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

. – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’.

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Reinventing Marketing at GE

The Effective Marketer

Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. Turning marketplace insights into untested products, services, or solutions. A new Marketing Framework was created, comprised of eight disciplines: Strat­egy and innovation.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task. That’s why I wrote a comprehensive guide to help you in your email selection process. United States License.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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tools of the trade: webinars and online presentations

The Effective Marketer

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. The price for phone conferencing will increase the overall costs for your webinars. Why not kill three birds with one stone?

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). United States License.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) United States License.

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