KoMarketing Associates

JULY 17, 2019

By this mark, 38 percent of B2B customers have already developed an informal list of potential service and product providers. In addition, 46 percent have likely already evaluated which solutions would fit well with existing partners, and 42 percent have collected information on pricing/costs.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. This was followed by prices/discounts (63 percent) and excellent customer service (60 percent).

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

FEBRUARY 10, 2021

x services] in [y location]). Most relevant locations are shown on a map with additional information including hours, reviews/ratings, prices, discounts, images, etc. Unfortunately for SEOs, these results often show competitive brands, products or services. Displayed for searches that have local intent (i.e. [x Shopping Results.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

AUGUST 3, 2017

Approximately 48 percent believe that spend-based pricing is what loyalty program members value most. The same percentage claim that incremental preferred services are valued most, while 46 percent think that relevant rewards are most desirable. To keep existing customers around, many B2B marketers are creating loyalty programs.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

SEPTEMBER 29, 2014

First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. When the B2B buyer reaches a vendor website, they expect a clear line of sight to Products / Services pages, augmented by technical information, case studies, and most importantly, pricing information.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

MARCH 10, 2014

Here are a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Key Takeaway #1: B2B buyers need pricing and marketing collateral. The B2B buyer expects to qualify a vendor in a straight-forward process. Buyers are busy and face numerous demands on their time and attention.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

NOVEMBER 28, 2017

While other A/B solutions, such as Optimizely, have more features, they come at a price. Install the Google Optimize Chrome Extension. Place tracking code on all pages of the site. Link account to Google AdWords. Find What Elements Work Best.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

MAY 21, 2019

After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services. You are always going to get people who are just looking for information or people who are looking for a similar product but perhaps at a different price point.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

JANUARY 24, 2017

As software-as-a-service becomes more prevalent, the data shows outdated software is hindering marketing and sales efforts. A new survey reveals the majority of B2B companies are using outdated digital commerce software. A total of 65 percent of companies are using software that’s more than two years old.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

KoMarketing Associates

APRIL 9, 2019

There are many services that offer call tracking, and several that offer call tracking specifically for Google Ads and Bing ads. Invoca is one; their pricing starts at $1,000 per month. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Or at least they used to be.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MAY 12, 2021

But the shift during 2020 became so clear and has probably become permanent enough for there to be a name for it: Digital self-service. What is Digital Self-Service? Examples of digital self-service include, but are not limited to: Knowledge bases. In this article, we’ll focus on the marketing aspect of digital self-service.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

KoMarketing Associates

FEBRUARY 5, 2019

x services] in [y location]). Most relevant locations are shown on a map with additional information including hours, reviews/ratings, prices, images, etc. Unfortunately for SEOs, these results often show competitive brands, products or services. Elements include the product name, price, ratings, number of reviews and link.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 14, 2016

Which product or service most closely matches their pain? A number of reputable virtual marketing companies exist to serve as an extra pair of hands to companies in need of creative and digital services. Management has staff and freelance talent available on a tiered pricing basis. For Prospects, It’s A Self-Serve World.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

FEBRUARY 12, 2019

Even data services like phone and cable TV and internet connections are fairly easy to understand. B2B services and products? The price point for B2B sales is higher. All the B2B-related industries (Technology, B2B, Industrial Services, and Employment Services) get lower than average click-through-rates : .

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

JULY 31, 2018

Just like with review pages, these allow you to show more information about your company and ensure that if a user is looking for your services using these sites or search engines, they will have accurate information. That’s only possible on a desktop computer with some sort of VOIP service, like Google Hangouts.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

FEBRUARY 20, 2014

This keeps their small business services top-of-mind and shows that they believe small businesses are a crucial part of a community. By offering concrete facts through marking campaigns, individuals are more likely to be swayed to utilize the product or service as well. Small businesses owners like this kind of attention.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. And, they are fundamentally leveraging self-service to drive revenue. Would you provide thoughts on how B2B marketers can overcome this obstacle?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

DECEMBER 7, 2017

If you aren’t sure what sites your company is listed on, try a local review site service that lets you check and edit multiple listings at once, like Moz Local. Often due to wholesale pricing for product-based companies or the caliber of time needed for offered services, B2B companies don’t offer incentives or specials.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

MAY 30, 2013

You must provide paid goods or services, or your site must broker the exchange of paid goods and services. It’s a little different as it also allows for reviews for service providers, shopping portals, auction sites and other niche providers.

Adwords 120

Adwords Vendors eCommerce CPC 120

KoMarketing Associates

MAY 27, 2020

For example, if a user is looking for your pricing page, make sure the callout highlights how your pricing structure works or its competitive difference. Service and Repairs. 11 Examples of B2B Callouts for Customer Service. No matter what industry you are in, good customer service is key for customer satisfaction.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

NOVEMBER 6, 2014

Last year, our B2B Website Usability Survey showed that buyers want to see case studies, whitepapers, pricing information, testimonials, and more when they visit a site. If your customers are interested in case studies or need whitepapers to show them the value of your product/service, you must take the time to invest in those assets.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

NOVEMBER 8, 2018

Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. One of the biggest elements of a landing page that can be tested is pricing. Content Titles: There are a few plugins or services, like CoSchedule, that allow you to A/B test titles of your blog posts.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MARCH 12, 2012

It will be interesting to see whether this type of cover image remains acceptable according to Facebook terms of service. Until then, here are five additional examples of cover photos from B2B organizations thus far. Buddy Media. If it does… Cisco. More specific symbolization of the makeup of an organization.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

MAY 8, 2018

Some examples of exclusive content you can entice potential clients within CTAs include: E-books: E-books allow you to go in-depth into a specific topic, while also providing an educational service to users. Because many B2B offerings come with a higher price tag than consumer goods, it can make the decision maker more hesitant.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

JANUARY 25, 2018

B2C (business-to-consumer) is the practice of selling products or services to consumers directly. Businesses need a way of showcasing products or services on a website, recording customer data, and checking out and accepting payments. B2B (business-to-business) is the practice of selling products or services to other businesses.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

APRIL 19, 2016

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. pricing sheets, testimonials, help and support documentation and more. HubSpot Pricing. Bluebeam Testimonials. Final Thoughts.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 17, 2019

That is a significant misalignment that comes with a massive price tag…and a significant call to action for both marketers and agencies. What was the most interesting finding/statistic in the report, in your opinion? Only 17% of marketers believe their operational models are totally aligned with their agency partners…17%! ABOUT LIZ MILLER.

Budget Programs 121

Budget Programs Advertising Agencies CMO Paid Search Agency 121

KoMarketing Associates

JUNE 21, 2018

Test using phrases from ads you see on Facebook – both your competitor’s ads or ads for complementary services. Write out the top five benefits of your product or service, but do it in six words or less for each benefit. How do different user groups view your product/services? Test including or not including your pricing.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

APRIL 6, 2017

Ask the people who run the front lines of interacting with your customers (whether that’s customer service, sales, or a warehouse service desk), what they make small talk about. For instance, let’s say you offer commercial cleaning services. Or how does their need to stay on top of industry regulations tie into your services?

B2B 169

B2B Paper Content Lead Ranking 169

KoMarketing Associates

MARCH 15, 2013

Put company information like phone number, hours, service offerings, etc., Do you need to go so far as creating a mobile site or can you simply make sure your contact or pricing info is highly visible? If you are a company that relies on phone calls for leads, make sure your phone number is easily available. What are they searching?

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

MARCH 15, 2018

For example, if your company hasn’t been utilizing social media as a relevant customer service and acquisition channel, this year would be a great time to start. Once you found such an opportunity, you could reply with a promo code to try your service free for three months or to explain how your tool offers something they want.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

MARCH 17, 2016

Goodbye Price-Led Marketing. In fact, about 58 percent of B2B survey respondents plan to increase their efforts in selling products and services based on value to specific target audiences this year. Once you have their trust and loyalty, then you can start thinking about ways to sell your products or services.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

KoMarketing Associates

MARCH 23, 2022

These can help your brand stand out but come with a high price tag. ( $1 million or more! ). Using high-quality visuals makes it easier to catch users’ attention as they mindlessly scroll their feed and can help you highlight products or services more effectively. . These are delivered via a third-party app.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

NOVEMBER 10, 2013

What it means for B2B marketers: According to the Harvard Business Review , B2B customers completed “nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.”

Stats 120

Stats Facebook B2B Marketing B2B 120

KoMarketing Associates

JUNE 11, 2019

Then present your products or services as the solution. Just figure out how people want to feel when they’ve gotten all the benefits your products or services deliver. The upside to this is the algorithm can often return the leads you want for the price you want to pay. This is a simple way to make great ads.

Facebook 122

Facebook Paid Search Agency Ads B2B 122