Kaon

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New rules of customer engagement for Millennials

Kaon

Value-Based over Price-Based Selling. The value of a service or product outweighs the price for the millennial generation. These products and services should create a solution for a genuine customer pain point or opportunity.

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Diving into Digital Transformation

Kaon

At the seminar in Santa Clara, Spandana Lakkaramju, Global Digital Marketing Manager at Cisco, demonstrated their CX Product and Services Catalog application – a virtual, fully interactive, 3D catalog containing every piece of hardware Cisco sells. From Product Sellers to Interactive Storytellers.

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Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

Kaon

It might be that you’ve got lots of competitors and you’re struggling to articulate your value proposition, so price has become the focus and you’re trying to get away from that. Are you launching any new programs, products or services in 2015? It really starts with describing the business problem you’re facing.

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Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Kaon

For companies that rely on branding to help sell their goods or services, this problem can cut even deeper. What type of images should be associated with the brand and the company’s products/services. The frustration that you feel is a direct result of a company with a misaligned sales and marketing strategy.