Digital B2B Marketing
APRIL 29, 2014
Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Today, the price of attention is talking about what your audience cares about. Fortunately for you, it is a price most other marketers aren’t yet willing to pay.
Digital B2B Marketing
JUNE 7, 2011
Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. Drive traffic and increase our advertising revenue.
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Digital B2B Marketing
MAY 29, 2012
You are expanding into managed services and addressing business pain points and need to begin selling directly to senior business executives (some solutions may even be threatening to your historical IT audience). How do you drive sales of your new higher price point and more profitable services to a new business audience?
Digital B2B Marketing
APRIL 9, 2012
Recommended Tools and Products There were a number of hardware, software and service recommendations during the course of the discussion. Recent prices have been included where available. #b2bchat — James Lauffer (@jameslauffer) April 6, 2012 4.
Digital B2B Marketing
APRIL 11, 2011
Pricing across media channels will be in equilibrium when the last dollar spent has the same impact in every channel. Impact is media channel agnostic (for that matter, it can come from PR, customer service or social), it can be perfectly substituted across channels. What does real equilibrium look like?
Digital B2B Marketing
OCTOBER 15, 2013
If you have grown to more than a few people and aren’t already using a similar service, check them out. Online banner ads are not the most cost effective way to promote your content, with relatively high prices and relatively low response rates versus most of the other options here. Advertising. And there is always advertising.
Digital B2B Marketing
MARCH 31, 2011
According to Worlddata, the average enterprise B2B email list rental cost is $280 per thousand (the latest price index is available here ). And great content and services are shared, like I just did with SmartBrief. Email list rentals are cost prohibitive, and performance has been falling almost every year. Web Traffic.
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