Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. Make no mistake; buyers understand the prices behind marketing content.
Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. Make no mistake; buyers understand the prices behind marketing content.
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Chris Koch
MAY 21, 2010
Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come come at a price. It costs us money to produce this stuff, and therefore our consumers must pay a price. That price is personal information, company information, and buying intent.
Chris Koch
JUNE 18, 2010
He sees it entirely as a service business. And he aims to give away (as in free) as many services to his customers as possible. When Zane started out, he faced competition from much larger bike shops, so he couldn’t afford to compete on price of the product. They sell and fix bikes and they offer accessories.
Chris Koch
MARCH 4, 2011
But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. It’s a no win for everybody except the ad agencies.
Chris Koch
MARCH 12, 2010
Customers rely on these companies to deliver reliability and quality at a low price. They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Operational excellence. Product leadership.
Chris Koch
APRIL 30, 2010
And while 3G makes the download speeds bearable, the price of the handsets continues to drop —making them really cheap and increasingly functional computers. The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field.
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