B2B Marketing Traction
AUGUST 11, 2011
What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.
B2B Marketing Traction
MARCH 13, 2015
Plus, the small business was a CPA firm that was sensitive to pricing because of their profession! Marketing providers recommend the wrong marketing tactics, lack transparency and fairness when pricing services, and propose marketing tactics before analyzing and understanding their clients for a variety of reasons.
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B2B Marketing Traction
SEPTEMBER 18, 2015
But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. For these companies, a decision to buy their product would probably come down to price, unless a buyer could discern a material difference in the product. Why do your customers buy from you?
B2B Marketing Traction
NOVEMBER 11, 2011
If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing. If you have a new way of doing things or a new way to cut costs and offer your product or service at a lower price, you could flank your competitors and establish marketshare before they can make similar changes.
B2B Marketing Traction
OCTOBER 12, 2012
Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. Buyers can now access virtually all the information they need to make an informed decision on what to buy and at what price. Why has marketing changed since 2000?
B2B Marketing Traction
DECEMBER 2, 2013
Not every B2B business has an e-commerce website or is willing to discount prices. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Flickr Phot by MrsDKrebs, Some Rights Reserved. On Cyber-Monday, there are other things of value to offer your customers and prospects.
B2B Marketing Traction
DECEMBER 7, 2012
You’re walking along, window shopping, and, although the store is closed, perhaps you can scan its QR code and look at their website, perhaps get a price for something you see in the window. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price.
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