ANNUITAS

JANUARY 30, 2024

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. Users can quickly build new target segments that can be activated across marketing, commerce, service touch points for tailored journeys, offers, and recommendations.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

OCTOBER 5, 2023

Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

NOVEMBER 15, 2021

That number drops slightly to 42% for making orders—but the difference is absorbed by an increase in those who prefer digital self-service , not in-person interactions. Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. Increased opportunity/lead cost efficiency. Faster time to qualify.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

MAY 13, 2021

They have done some customer journey work and know how to delight their customer through their product or service. Service, support, and training. It also has a compelling price – often highly discounted by Salesforce in enterprise deals. They have built personas and conducted market research. Ease of use. KEY FINDINGS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

MARCH 8, 2022

People use chat tools for all sorts of reasons: to get their questions answered, ask about pricing and demos, solve a problem, speak to a representative, and more. Chat should be holistically applied to your sales, marketing, and customer support functions. But most companies are using chat in only one of those roles.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

MAY 3, 2016

A large challenge today is that siloed processes in big companies prevent them from delivering outstanding customer service, which in turn stifles growth. Mark spoke about the three ways to grow, “build better products, have lower prices, or provide better service.”. Main takeaway?

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

ANNUITAS

MAY 28, 2020

For example, an Analyst from the Healthcare industry is more likely to attend a webinar than an Analyst in Banking and Financial Services. They’re interrupting my daily routine with random acts of marketing , and unfortunately for them, their marketing teams pay the price with high unsubscribe rates. .

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147