Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.
How Agencies Price Their Services, In 4 Charts
AUGUST 30, 2016
There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services? So is there a one perfect pricing model? Not quite.
How to Implement Dynamic Pricing without Sacrificing Margins or Customers
JANUARY 8, 2016
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape.
Pricing Based on Customer Expectations
MAY 26, 2010
Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Who are they?
Raise Prices for B2B Sales Without Losing Your Regular Customers
Sales Prospecting Perspectives
NOVEMBER 12, 2014
Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. And yet there are several other pricing methods that businesses employ as well.
Big Data and Marketing Intelligence Help Make Better Pricing Decisions
JULY 10, 2014
Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The answer of how to make better pricing decisions lies in big data and marketing intelligence. Automate.
Earn Your Success, Pay the Price
Your Sales Management Guru
APRIL 21, 2013
Earn Your Success Pay the Price. good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. Paying the price to develop, nurture and expand your network pays results. First ; it’s creative time. What else can you do to win? Second; it’s professional. eventID=74422.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. How can you stay ahead of the curve and price your offerings the smart way? There's only one problem.
How to Talk About Pricing Without Scaring People Off
DECEMBER 12, 2012
Pricing. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service.
How B2B Companies Can Avoid Marketing on Lowest Price
The Forward Observer
MARCH 12, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. And the higher up you go on your customers’ engagement hierarchy, the more you can move the relationship from price to advice. But in fact, the reverse is true.
Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
JANUARY 15, 2014
Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Why Getting Pricing and Packaging Right is Crucial. If you price too high you get beat out by the competition needlessly.
Embrace the Controversial: Why You Should Publish Pricing on Your Website
JULY 25, 2013
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as consultants, accountants, translators, and high end B2C items).
Getty's New Free Stock Photos Come With a Price
MARCH 6, 2014
According to Getty, "the key attribute in classifying use as commercial is whether the image is used to promote a business, goods or services, or to advertise something. So these two points don''t necessarily mean that you shouldn''t use Getty''s new embed service -- you just need to know exactly what you''re getting into before you copy the code. If not, it is a non-commercial use."
Stop Talking Price, Start Talking Time
B2B Marketing Unplugged
MARCH 10, 2014
have whined about the tyranny of handle time metrics in Customer Abuse departments, and I still think it’s a crummy way to measure service. Remember, it’s not just the time they spend using our product or service that we have to count, but also the opportunity cost of that time. It’s a thing to look forward to. didn’t have, it seemed, my user name and password for the website.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.?
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. There are some very good low price tools such as Piktochart which allow you to easily build infographics using a pre-defined templates.” Pricing: free to $29 per month. Pricing: free or $3 per month.
It’s Time to Get Your Pricing House in Order
B2B Marketing Unplugged
JANUARY 30, 2014
May I suggest you spend some time now getting very intimate with your pricing? The Sales Squirrels view pricing somewhat differently. So the price book our product managers worked so hard to build and defend is really just a lovely guideline. The first thing we ought to do is to raise our prices. If you haven’t raised your prices in more than a year, it’s time.
Does Your Pricing Leave Money on the Table?
B2B Marketing Traction
AUGUST 11, 2011
What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet. Narus.
Are there naked photos of you online?
SEPTEMBER 16, 2014
Reputation.com offers a wide array of products and services from $3,000/year to $30k/month for Picasso, their highest-end online-reputation product. Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube
11 Remarkable Guides to Marketing, Search, and Life
OCTOBER 21, 2014
Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. Image credit: salesforce blog. What’s the best time to reach b2b sales prospects?
No Cookies for You – How to Get Sales to Talk Value, Not Price
B2B Marketing Unplugged
FEBRUARY 6, 2014
Last week we looked at why we need to do a bit of work on our pricing to help insulate the P part of things from the L part of things and come up looking pretty good despite having mucked up the budget and let sales have its way with revenue. What you end up with is the Pocket Price. Except that nobody actually asked them to match or beat a competitive price. No problem.
10 B2B Marketing Lessons from Walt Disney World and Universal Studios
APRIL 22, 2014
Apple has asked users to “think different” while IBM’s products and services resolve around building a smarter planet. The key in the B2B world is to understand your core market and make everything about your products and services ideal for that segment. Don’t nickel and dime customers; consider “all-inclusive” pricing. Price has many uses.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? Does social media marketing produce measurable ROI—and if so, how does one measure it? Six experts continue the argument below, three on each side of the issue.
SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
Customer Experience Matrix
APRIL 21, 2016
In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS). But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client.
Social Media and the Stock Market: A Lesson in Global Manipulation
grow - Practical Marketing Solutions
AUGUST 14, 2014
They pounce on the news and buy low-priced shares before the market can respond and make millions in a day. In 2010, Australian airliner QANTAS first felt the brunt of social media’s inclination to trust “straight from the horse’s mouth” sources when a misinformed tweet about a plane crashing in Indonesia lead to false media reports and a huge drop in the company’s share price.
Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
Customer Experience Matrix
DECEMBER 22, 2015
Pricing runs from $35,000 to $80,000 per year based on system modules and number of users. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. But this doesn’t always happen for many reasons.
Best of 2010 – Pricing Based on Customer Expectations
DECEMBER 21, 2010
original on pricing posted May 26, 2010). Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Each of these locations targets a specific price vs. quality niche. Even lower on price are discount food stores where people are willing to pay even less for less quality.
The New Science of Professional Services Marketing
FEBRUARY 9, 2015
Is professional services marketing an art or a science? When I started my career in professional services, most people in the business believed that it was an art. In fact, we here at Hinge have come to the conclusion that professional services marketing has undergone a fundamental transformation. Other factors, such as having a good reputation, routinely trump price.
Scarcity and what it means to online marketing
MARCH 9, 2016
Most marketers today respond to demand by lowering prices to increase online sales volume. But if you can differentiate and market a “scarce good or service” that others can’t or don’t know how to, you can win the margin game. As marketing people, we are often reminded of the principles of supply and demand. That is, when demand can be heightened through the illusion of short supply.
Quantivo Offers High-Volume Customer Analytics at a Modest Price
Customer Experience Matrix
FEBRUARY 21, 2012
Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Designing a schema is relatively simple: in fact, Quantivo plans to add self-service data provisioning, including schema design, in the near future. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients. Yes there are trade-offs.
LeadLife Bundles Services with Marketing Automation
Customer Experience Matrix
DECEMBER 7, 2011
Probably more important, LeadLife has also bundled marketing services with its software. Services are provided with every level of the product, including the lowest price of $750 per month. Bundled services are LeadLife’s solution to the skill gap that keeps so many companies from adopting marketing automation or using it fully. Back to LeadLife.
Brand Architecture and Professional Services
AUGUST 8, 2016
But we find that many professional services leaders are far less familiar with “brand architecture” and all that it implies. From the outside, it can help people make sense of a multidimensional organization and differentiate a firm’s key services. For example, brand architecture usually comes up in the context of a transition, such as: The launch of a new product or service line.
The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
MAY 25, 2011
Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”. Special customer service treatment, dedicated account managers, better pricing, incentives, boat trips, you name it. Customer service rules.
5 Surprising Studies on What People Consider "Good" Customer Service
DECEMBER 16, 2014
In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. There are quite a few counterintuitive truths that can make or break how your customers feel about your service. Below are five surprising data points on what people really expect out of "good" customer service. 1) Should you start with the good news, or the bad news? Price.
Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
Customer Experience Matrix
MAY 5, 2016
Some messages can be automated but most are assigned to human sales or service agents. Pricing will be based on the number of unique "account owners" (as shown in the CRM system) and users. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. The new boss is Account Based Everything. But I digress.
Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
AUGUST 5, 2015
While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. The temptation to purchase a high volume of leads at a small price, especially when your resources are limited may be overwhelming. Are you paying too much or too little for your B2B lead generation services?
Beanstalk Data Adds Service to the Marketing Automation Recipe
Customer Experience Matrix
OCTOBER 10, 2011
It can synchronize data with other systems using batch imports and exports or via Web services. If you’re a true connoisseur of marketing automation systems, references to multi-value fields, SQL triggers, export via Web posts, and import via Web services may have you thinking that Beanstalk is more technically advanced than your average marketing automation product.
Discover 3 Types of Marketing Automation Engagements for Agencies
OCTOBER 9, 2014
There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability. Provide Design and Development Services. Several key traditional agency services can fit neatly under the marketing automation umbrella, including (but certainly not limited to): Emails and landing page design.
Starting to Think About Purchasing B2B Marketing Services? (Part 3)
FEBRUARY 26, 2013
There are many options when it comes to purchasing marketing services. With clear definitions in hand, we were able to cover what marketing services can do for B2B companies in part two. And you will do just that by carefully considering the most frequently asked questions by the late stage buyer of marketing services. Q. How do I know if I’m getting a fair price? A.