Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.
How Agencies Price Their Services, In 4 Charts
AUGUST 30, 2016
There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services? How Agencies Price Their Services. Not quite.
Pricing Based on Customer Expectations
MAY 26, 2010
Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Who are they?
How to Implement Dynamic Pricing without Sacrificing Margins or Customers
JANUARY 8, 2016
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape. 2) Test Your Prices.
11 Pricing Page Examples To Inspire Your Own Design
DECEMBER 2, 2015
Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. If your pricing page isn't well designed and user-friendly, you're going to lose people.
Big Data and Marketing Intelligence Help Make Better Pricing Decisions
JULY 10, 2014
Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The answer of how to make better pricing decisions lies in big data and marketing intelligence. Automate.
Earn Your Success, Pay the Price
Your Sales Management Guru
APRIL 21, 2013
Earn Your Success Pay the Price. A good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. However, if you are leading a sales organization or if you are a professional salesperson understanding that there is a price to be paid to achieve success must be clearly understood and accepted.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. How can you stay ahead of the curve and price your offerings the smart way? Let's begin! 1,499.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. One is cost.
How to Talk About Pricing Without Scaring People Off
DECEMBER 12, 2012
Pricing. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. I called Apple’s customer service to report an issue I had with one of their certified Apple repair retailers. Instead, figure out how you can provide their business even more value for a fair price.
How B2B Companies Can Avoid Marketing on Lowest Price
The Forward Observer
MARCH 12, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. And the higher up you go on your customers’ engagement hierarchy, the more you can move the relationship from price to advice. But in fact, the reverse is true.
Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
JANUARY 15, 2014
Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Why Getting Pricing and Packaging Right is Crucial. If you price too high you get beat out by the competition needlessly.
Embrace the Controversial: Why You Should Publish Pricing on Your Website
JULY 25, 2013
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as consultants, accountants, translators, and high end B2C items).
Getty's New Free Stock Photos Come With a Price
MARCH 6, 2014
According to Getty, "the key attribute in classifying use as commercial is whether the image is used to promote a business, goods or services, or to advertise something. So these two points don''t necessarily mean that you shouldn''t use Getty''s new embed service -- you just need to know exactly what you''re getting into before you copy the code. If not, it is a non-commercial use."
Stop Talking Price, Start Talking Time
B2B Marketing Unplugged
MARCH 10, 2014
I have whined about the tyranny of handle time metrics in Customer Abuse departments, and I still think it’s a crummy way to measure service. Remember, it’s not just the time they spend using our product or service that we have to count, but also the opportunity cost of that time. It’s a thing to look forward to. I had my credit card ready and waiting. My email is not on file.
Gaining an edge over competitors with a knowledge base
NOVEMBER 17, 2016
More importantly, companies choose this option because all of the support is covered by the company that is offering the service. Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.?
It’s Time to Get Your Pricing House in Order
B2B Marketing Unplugged
JANUARY 30, 2014
May I suggest you spend some time now getting very intimate with your pricing? The Sales Squirrels view pricing somewhat differently. So the price book our product managers worked so hard to build and defend is really just a lovely guideline. The first thing we ought to do is to raise our prices. If you haven’t raised your prices in more than a year, it’s time.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.
Is your marketing focus internal or external?
JANUARY 20, 2017
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. We’ve all seen this too frequently with “The Great Sales/Marketing Divide,” but it can be just as damaging if the customer service and product development teams aren’t marketing focused. All the “yours” in that last sentence should be a pretty obvious clue.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. There are some very good low price tools such as Piktochart which allow you to easily build infographics using a pre-defined templates.” Pricing: free to $29 per month. Pricing: free or $3 per month.
Does Your Pricing Leave Money on the Table?
B2B Marketing Traction
AUGUST 11, 2011
What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet. Narus.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. Like this post?
No Cookies for You – How to Get Sales to Talk Value, Not Price
B2B Marketing Unplugged
FEBRUARY 6, 2014
Last week we looked at why we need to do a bit of work on our pricing to help insulate the P part of things from the L part of things and come up looking pretty good despite having mucked up the budget and let sales have its way with revenue. What you end up with is the Pocket Price. Except that nobody actually asked them to match or beat a competitive price. No problem.
How brands use promotional clothing [infographic]
JANUARY 13, 2017
Having your staff dress in branded clothing also helps with branding in addition to being a benefit for customer service and in-store security. When choosing branded clothing, quality is most important to respondents, followed second by price, and lastly by style. Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.
11 Remarkable Guides to Marketing, Search, and Life
OCTOBER 21, 2014
Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. Image credit: salesforce blog. What’s the best time to reach b2b sales prospects?
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? Does social media marketing produce measurable ROI—and if so, how does one measure it? Six experts continue the argument below, three on each side of the issue.
10 B2B Marketing Lessons from Walt Disney World and Universal Studios
APRIL 22, 2014
Apple has asked users to “think different” while IBM’s products and services resolve around building a smarter planet. The key in the B2B world is to understand your core market and make everything about your products and services ideal for that segment. Don’t nickel and dime customers; consider “all-inclusive” pricing. Price has many uses.
SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
Customer Experience Matrix
APRIL 21, 2016
In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS). But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client.
Tips for pulling off a successful business event
MARCH 17, 2017
It usually outlines everything about your event including available dates, pricing, and is a starting point for negotiations. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing. If this is your type of business, then you know all to well how important a successful business event is.
Are there naked photos of you online?
SEPTEMBER 16, 2014
Reputation.com offers a wide array of products and services from $3,000/year to $30k/month for Picasso, their highest-end online-reputation product. Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube
Social Media and the Stock Market: A Lesson in Global Manipulation
grow - Practical Marketing Solutions
AUGUST 14, 2014
They pounce on the news and buy low-priced shares before the market can respond and make millions in a day. In 2010, Australian airliner QANTAS first felt the brunt of social media’s inclination to trust “straight from the horse’s mouth” sources when a misinformed tweet about a plane crashing in Indonesia lead to false media reports and a huge drop in the company’s share price.
Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
Customer Experience Matrix
DECEMBER 22, 2015
Pricing runs from $35,000 to $80,000 per year based on system modules and number of users. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. But this doesn’t always happen for many reasons.
What Does a Marketing Automation Platform Cost?
DECEMBER 27, 2016
There are numerous marketing software pricing plans and models. Generally speaking, prices for marketing automation software will be based on the following factors: Number of prospects, which is how we refer to contacts at Lead Liaison. Third-party services that connect to the platform. Examples include fees for APIs or other third-party services that connect to the platform.
Best of 2010 – Pricing Based on Customer Expectations
DECEMBER 21, 2010
original on pricing posted May 26, 2010). Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Each of these locations targets a specific price vs. quality niche. Even lower on price are discount food stores where people are willing to pay even less for less quality.
Is your brand making maximizing interest from potential customers?
MARCH 15, 2017
At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. These can be used to understand what’s important to each persona and develop content to show how your product or service solves their problem. Discovery. Now what? Provide value. Add value.