Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. Other segmentation might be based on the total number of connections, membership in the company's own fan group, or information the company already knows from other sources.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JUNE 2, 2015

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

APRIL 21, 2016

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. It will officially run on Viya once Viya is released.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

SEPTEMBER 16, 2017

Message templates are embedded in what Vizury calls an engagement, which is associated with a segment definition and can include versions of the same message for different channels. These can be sent on a fixed schedule or be triggered when the customer enters or leaves a segment. pricing could be different.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

JUNE 12, 2014

Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. I recently did a study of the strategies of B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

JULY 7, 2017

Segment visualization is unusually colorful and attractive. This system displays the customer’s profile including a detailed interaction history and group memberships. Lexer has about forty clients, nearly all in Australia. It is just entering the U.S. market and hasn’t set U.S.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

JUNE 17, 2016

They can also define account segments to select accounts for playbooks or reporting. Strikedeck pricing is based primarily on the number of accounts, with some adjustments based on deal size. Pricing starts at $30,000 per year for 500 accounts. The company had 18 clients when we spoke in late May.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

DECEMBER 1, 2014

Users can review the attribute list, create segments based on attributes, and analyze the attributes of each segment as a group. They can also flag existing segment members within the client’s current CRM database and import segment members who are not already in the client’s CRM (a.k.a. net new prospects”).

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. The company’s other differentiator is a seriously aggressive pricing model. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 11, 2020

Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion price is impressive by any standard. Segment’s current revenue isn’t known, but the last apparently-authoritative statement was $96 million in 2017 on about 180 employees.

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Customer Experience Matrix

JANUARY 22, 2014

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 4, 2014

Basically, it imports data from multiple sources, builds a consolidated profile for each customer, tracks individual behavior over time, builds segments of customers with similar behaviors, and makes those segments available to external systems for marketing messaging. and on other profile data specified by the user.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 14, 2017

There’s also considerable variation in exactly what gets automated: some automate campaign assignments but use static content; some automatically run a/b tests and pick the winners; some automatically create customer segments that receive different content; some use machine learning to dynamically generate custom content. Journey framework.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

FEBRUARY 10, 2017

Lead Genius then identifies major file segments within the customer base and finds similar companies in the broader universe, estimating potential buyers and revenue by segment. Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences.

Marketing AI 120

Marketing AI Account Based Marketing Lead Ranking Lead Scoring 120

Customer Experience Matrix

MAY 2, 2012

The price point of $200 to $300 per month is also similar to those systems. Because the micro-business segment is pretty distinct from the rest of marketing automation, the impact of the Demandforce acquisition will initially be limited to its direct competitors. From there, it could creep upwards.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 2, 2018

The price was not announced but was said to be around $600 million. I can also imagine acquisition of companies like Segment and Tealium that have particularly strong collections of connectors to source and target systems. I can imagine some of the other data-oriented vendors being purchased for similar reasons.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Customer Experience Matrix

MAY 12, 2015

Pricing starts at $15 per month per salesperson for a database of up to 500 active contacts and reaching a still-modest $90 per month for 10,000 active contacts. Beyond low price, MDC Dot offers two key capabilities to suit its target audience. This allows more complex treatments despite the simple design of the individual sequences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

NOVEMBER 21, 2014

These can be used in segmentation and message selection. Marketers should look closely at this aspect of Sailthru: while powerful, it''s not creating rules to send different content to different segments, doesn’t send sequences of messages over time, and doesn’t support real-time interaction flows. pricing and company background.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

APRIL 24, 2015

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. Sometimes its baked into the price and sometimes you pay extra.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

AUGUST 25, 2016

show account-level descriptive metrics including coverage, contact frequency, visitors, contacts by job title show account-level result metrics including reach, engagement, influence, velocity show reach, engagement, influence, velocity by campaign, content, persona, segment, etc. For more information or to order, click here.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

NOVEMBER 28, 2015

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Once the data flow is established, users specify the file segments to model against and the types of predictions. Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage).

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

NOVEMBER 9, 2015

In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. Mintigo’s actual implementation is considerably messier than that, but such is the price of working in the real world.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 2, 2016

Views can show results for user-defined segments. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes. The specific measures depend on the data type. Users can drill into details down to the contact level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JULY 31, 2012

We distinguish four segments: micro-business with under $5 million revenue; small business with $5 to $50 million revenue, mid-size business with $50 to $500 million revenue, and large business with over $500 million revenue. I come at these figures in two ways. The first is to look at installations by industry sector.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

OCTOBER 20, 2016

But, unlike data exchanges such as Zapier or Segment , Hull also keeps its own copy of the data. Those can be used along with other data to create triggers and define segments within Hull. The segments can then be sent to other systems and updated as they change. That’s the “persistent” bit of the CDP definition.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2012

The matching capabilities that initially caught my eye are just one part of a larger suite of functions to load, clean, standardize, merge, and enhance B2B data, ultimately storing it within a database where it can be used with SetLogik tools for segmentation, selection, reporting (including attribution), and predictive model-based lead scoring.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. But it can also apply segment tags and send out alerts when specified conditions are met.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JULY 10, 2013

Users can create lists and segments based on all contact properties, activities, email history, and custom fields. Distributed marketing also has its own pricing. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 28, 2010

I divided the list into six roughly-equal sized segments, representing feature groups that ranged from rare to very common. The final two segments both contained features shared by all small business vendors. This put the least common small business features at the top and the most common at the bottom.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation. Clients can build separate models for different products or segments and receive a score for each model. Pricing for Fliptop is based on data volume and starts at $2,500 per month.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

DECEMBER 17, 2014

Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating. And if you do give the car some discretion, how do you know it won’t make choices based on its own preferences?

Conference 120

Conference Marketing Proposals Paid Search Agency Planning 120

Customer Experience Matrix

MARCH 26, 2015

The system provides users with a multi-step process to import their data, select target segments, assign creative materials, set daily and/or total campaign budgets, define campaign end dates, and start executing campaigns. Terminus imports opportunity stage from the CRM system and can use this in segmentation. email-based targeting.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2017

The campaign audience can be based on Monetate’s 150 standard segments or draw on Web site behaviors, visitor demographics, local weather, imported lists, customer value, or other information derived from the database. Pricing for Monetate has also changed with the new product. They can track additional metrics for reporting purposes.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2013

The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. The price is $299 per month, which is comparable to low-end marketing automation systems although higher than simple auto-responders. There are about 3 million companies with revenue between $1 million and $5 million in the U.S.,

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

NOVEMBER 19, 2010

Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120