Crimson Marketing

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Mobile App Marketing Dos and Don’ts [Infographic]

Crimson Marketing

Target the right user segment. Price your app suitably . Here are 7 rules to follow when planning your mobile app marketing approach: 1. Add novelty . Optimize for the app store. Set the stage for success. Release version updates regularly . Measure and track progress . Click here to enlarge image. Netimperative via CMO.com ).

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Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Highlights include: Knowledge is Power: Ashley demonstrates how marketing analytics for data integrated from multichannel sources empowers companies to create more finely targeted segments of buyers, recognize individuals, optimize customer experience and sell more.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. What you need, then, is useful data that lets you segment your audience, so that you can nurture them based on their needs. In the past, Sales could control the flow of information to some degree.