Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. Make no mistake; buyers understand the prices behind marketing content.
Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. Make no mistake; buyers understand the prices behind marketing content.
Chris Koch
MARCH 4, 2011
But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random.
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