Biznology

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Are your marketing personas your sales market segments?

Biznology

The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans. Often, sales teams take different approaches with different market segments.

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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. Segment your customers by value and differentiate your treatment of them. It’s usually not price. There are better ways to go.

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How social media is changing what brands stand for

Biznology

Traditionally marketers define “value” with a simple formula: benefit divided by the price. Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for. And how do they continue to encourage customer engagement without risking some alienation of polarized segments?

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

While business entrepreneurs typically measure their performance with metrics like profits, revenues, and stock prices, social entrepreneurs are more concerned with generating a positive “return to society” and therefore use different metrics. This segment has recognized that the same jobs lost in the 2008 recession will never come back.

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4 Metrics Every Business Should Be Monitoring

Biznology

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. No matter how popular that offering might be, if it isn’t making you money, it should either go or you should raise the price. There are about 30.2 Analyze Everything.

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Is your brand making maximizing interest from potential customers?

Biznology

As email marketing platform Campaign Monitor explains , “Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.” Make your consumers feel special with price cuts for their loyalty. Giving exclusive discounts.

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How CSR and social activism are defining brands today

Biznology

The positive response from major companies has certainly benefited their brand image, even improving their stock prices. is there pay equity across all levels – e.g. by region, gender, ethnic segments, etc. trillion, a huge potential that cannot be ignored. 75% of millennials donate to charity and 60% volunteer for a worthy cause.