Crticial B2B Marketing Actions for the New Normal
B2B Marketing Traction
OCTOBER 18, 2010
A common way to look at competitors is Price vs. Performance. Each customer type (or segment) gets an actual name and persona that brings them to life. (Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.). See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ).
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