ANNUITAS
JANUARY 30, 2024
New Global Promotion Management tools join marketing data with AI insights to better approximate future pricing and craft more successful rewards programs, and new Referral Marketing tools, which can help build referral and loyalty programs and optimize usage and results.
ANNUITAS
MAY 13, 2021
One, these investments increasingly segment enterprise architecture and create more disconnects than interconnects. The Hubspot platform – which has often been regarded as an SMB platform (and is market dominant in less-than-1M-records segment) – performed strongly and is worthy of consideration for enterprise environments.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
JULY 21, 2016
Months were spent running numbers, evaluating competitors in other geographic markets, counting customer purchases, identifying the proper target audience segments, and conducting menu tastings. It really doesn’t matter the size of the company or the price of the product. Brands must stand out, cut through the clutter, and engage.
ANNUITAS
MAY 12, 2023
The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises. However, Zia is more of an analytics and machine learning algorithm.
ANNUITAS
JANUARY 31, 2024
Yet this short-term mindset has an ultimate price, with both strategic and quantitative implications. By comparison, strategy for each quarterly campaign is much less rigorous and likely leaves fundamental gaps for the go-to-market organization around their understanding of customer journey and segmentation.
Expert insights. Personalized for you.
130 
Let's personalize your content