Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. Pricing: free (!). Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote. Pricing: starts at $25,000. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35. Total reviews: 26. Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. Be positive.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Make sure your vendor understands your business and your goals.

Purchase 154

Purchase Zoominfo B2B Bundling 154

Martech

FEBRUARY 24, 2022

But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Learn more here.

Marketing Automation Services 116

Marketing Automation Services Marketing Management Vendors Marketing Automation 116

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. Purchasing Habits Customer purchasing habits differ significantly between B2B and B2C environments.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? Click here to download!

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

KoMarketing Associates

AUGUST 3, 2022

This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%). Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Does the vendor seem to understand our business and our marketing needs? Are they included in pricing? Is access included in pricing? Pricing and support. What is pricing based on?

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Webbiquity

OCTOBER 5, 2021

One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Here are six more interesting results from the SWZD research.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Reasons why B2B technology vendors are losing business.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Is access included in the pricing? Pricing and support. What is pricing based on?

Digital Asset Management 88

Digital Asset Management Work Management Marketing Automation Services Marketing Management 88

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. ” Asked how the COVID-19 pandemic has impacted their business, 41% said they had stopped making large purchases, including software; which indicates that 59% are still buying. Here are three more key takeaways from the study.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Can we track buyer interactions through the whole purchase cycle from interest to actual conversion? Pricing and support. What is pricing based on? The post 32 questions to ask sales enablement vendors during a demo appeared first on MarTech.

Work Management 89

Work Management Marketing Management Vendors Paid Search Agency 89

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. Here’s what you need to know before making your next B2B data purchase: Type 1: Owned B2B Data Providers.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Pricing 39

Pricing Price Marketing & Strategy Forecasting 39

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

JANUARY 27, 2021

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. Simply put, the vendors assembling these suites are betting that vision is wrong.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

SalesIntel

FEBRUARY 17, 2023

But when making a B2B data purchase, you have a long checklist to review. Be Confident in Your B2B Data Purchase You need a good data provider to keep your sales team happy, find your ideal audience, and keep your CRM stocked with valuable data. Here’s what you’ll want to look for and ask about when considering each vendor.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

Customer Experience Matrix

MAY 2, 2021

If the data is well understood, a purchased CDP benefits as much as a built system – so long as IT staff who understand the data are available to the project. Data Collection/Buy Advantage: a purchased CDP will have prebuilt connectors for many source systems and often a standard API for creating new connectors.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MARCH 17, 2020

Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. You show them the product on offer, attract them to your website with a great price, and make the sale. This is particularly applicable to low-cost, low-involvement and impulse purchases. Large recurring orders demand smart ordering.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. It’s safe to assume that all buyers—both B2C and B2B—are looking for a great product at a reasonable price. France, and Germany.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Purchase Decision Makers. Who is making the decision to purchase your product or service?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Porch Group Media

JULY 27, 2022

Understanding Consumers, Retailers and the Journey to Purchase. There are some buyers who are just going to buy based on price and availability and some who are going to be super focused on design and really curating their home. We focus a lot on the journey to purchase and consumer behavior.

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

Only B2B

FEBRUARY 11, 2024

For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

FEBRUARY 14, 2022

For starters, it’s important to know that most reps simply don’t have the authority to make a purchase decision themselves. They can’t make the decision, so why bring up the price?” Some prospects will say, ‘Oh I’m comparing prices with other vendors,’ to which I often respond, ‘That’s the problem.

Work Management 100

Work Management Zoominfo Tips Vendors 100

Webbiquity

MAY 4, 2020

Check out their different pricing plans to see which best fits your needs. Look into the tools that each level provides and make a purchase based on your business’ needs. The price varies depending on your number of contacts, so keep that in mind. Omnisend offers a 14-day free trial without your credit card. Constant Contact.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. And be aware of the effects of bad press: 80% of young adults have reported changing their minds about a purchase after reading negative social news.

Buy 130

Buy Generation Peer-to-peer B2B 130

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Biznology

NOVEMBER 1, 2021

Once in place, companies avoid changing vendors as much as possible. If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. Your vendors are already locked. It’s usually not price.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Biznology

DECEMBER 29, 2017

As buyers sit paralyzed by the deluge, vendors scramble to stand out. Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Martech

OCTOBER 25, 2022

This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers. Also included in the report are profiles of 10 top vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Email Marketing 95

Email Marketing Comparison Vendors Ideal Customer Profiles 95

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

MARCH 5, 2021

Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That's similar to what businesses do when they need to purchase something as well, except it's a slightly more formal process. These documents help businesses decide which vendor they want to buy from.

RFP 98

RFP Terms and Conditions Vendors Template 98