B2B Marketers Should Take Another Look at E-Commerce
Biznology
APRIL 29, 2013
Photo credit: Wikipedia. A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. Here are some tips: Review your customer segments and product lines for e-commerce potential. Time for another look. Small and medium business customers may be a perfect fit.
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