Tony Zambito

OCTOBER 23, 2016

As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services. Buying Behaviors : How people make choices and arrive at purchase decisions are undergoing major transformations. Convergence of Behaviors.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

FEBRUARY 10, 2012

as examples, have completely erased the barrier to information and allow buyer networks to operate as one and to weigh-in on purchase decisions. Meaning more parties participating and more validation is occurring in the purchase decision-making. Develop a renewed focus on descriptive buyer segmentation based on purchase behaviors.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Tony Zambito

OCTOBER 18, 2010

  As is often seen pricing, billing, and implementation questions can get routed to the “back office” and can be a road filled with craters if support is not designed with buyer experience in mind.   This is the phase that a potential buyer can encounter support for the very first time.    How? 

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100

Tony Zambito

MARCH 21, 2012

With revenue growth potential shrinking in larger strategic accounts due to budget and pricing pressures, many are dedicating attention and resources with more determination than in the past. This is a very salient point for many organizations tend to view the SMB as a whole segment in of itself. Getting To Know The New SMB Buyer.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100