5 Ways to Boost Your B2B Marketing into Overdrive
Crimson Marketing
AUGUST 4, 2015
B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. No longer is Sales driving the bus. And their journey can be a long one. However, targetability requires data.
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