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Act-On

Remove Price Remove Pricing Remove Purchase Remove Segmentation
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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing.

Lead Ranking 164
Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164
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How to Align Sales and Marketing on Strategy

Act-On

SEPTEMBER 25, 2023

For example, if a prospect checks out your pricing page, that’s a good sign they’re interested in buying your product—and it warrants a high score. For example, you may have an executive decision-maker and an individual product user at the same company with significantly different motivators and pain points.

Ideal Customer Profiles 130
Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130
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