What Drives Us? 4 Keys to Creating Compelling Content
Writing on the Web
OCTOBER 18, 2010
These two incredibly smart professors propose a theory of four fundamental motivations at the heart of all human behavior. Recently, I came across a fascinating book I read 10 years ago, based on evolutionary biology, sociology, and psychology: Driven: How Human Nature Shapes Our Choices by Paul R. Lawrence and Nitin Noria.
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