DiscoverOrg

JULY 10, 2018

You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. Your competitor’s product is half the price and has more -”. Bryerton suggests an approach like this: “Pricing seems to be a big concern for you. If you’re dealing with an objection, congratulations!

Validation 243

Validation Budget Programs Case Studies Buyer Personas 243

DiscoverOrg

APRIL 20, 2017

Output : Inquiries, proposals, demo requests. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Activity : Emails sent, calls made, requirements written. Readiness : Database size, SLA completion, skills.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

MARCH 20, 2019

Some buyers are just going to buy on price. If the time doesn’t work, propose another.” If you remember that Venn Diagram from fifth grade, here are three additional filters that you can use: 1. Willingly pay. Which prospect groups will willingly pay what you want to charge for your products and services?

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120