Writing on the Web

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How a Product Funnel Makes Blogging Profitable

Writing on the Web

Excellent products and services that deliver much more than expected, worth the price. The price for this is your email address, so to speak. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email.

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration. CRM pricing is typically based on records (clients or prospects), users or a combination. Your list should now include the elements of your process. Who does what, when, where, and how. How much will it cost?

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

Whatever you’re selling, it’s got to be worth the price. But remember, it’s just as important to make an occasional offer at a good price. There’s a reason to publish a blog for your business, and it should be aligned with your business goals.

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Social Proof: Why It’s So Important

Writing on the Web

If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike.

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Why Use Animated Videos on a Business Blog?

Writing on the Web

I researched this and found a new studio with very reasonable prices: wizMotions.com. Animated videos aren’t something you can create at home, unless you’re a talented graphic designer. And most studios doing them charge quite a bit. Tell them I sent you if you do.

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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Excellent products and services that deliver much more than expected, worth the price. Some valuable information worth paying for, even if it’s only a few dollars (make this high perceived value to show you are generous). So I ask again – are you building a product funnel on your blog? If not, why not?

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Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike.