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JUNE 4, 2012 [Price] 5 Cool Social Media Tools to Help You Expand Your Small Business
You may be able to find a more comprehensive management service out there, but with prices starting as low as $9 a month, Sprout Social is perfect for small businesses with a small budget. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. 1) Monitter. 2) Social Q&A.
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AUGUST 9, 2011 [Price] Businesses Need to Go Human Online
They help you find products, prices, related websites and other information. Search engines, company websites, directories and social bookmarking sites are great for finding things. About the only thing they don’t help you find is people—the right people to talk to when you have questions about a product or service. Who are they? Where are they? What’s their background?
AUGUST 2, 2012 | WORKFACE
[Price] You've Heard of CRM, But Do You Know VRM?
JULY 30, 2012 | WORKFACE
[Price] Human Availability & Website Visitors = Great Investment
JUNE 4, 2012 | WORKFACE
[Price] 5 Cool Social Media Tools to Help You Expand Your Small Business
JANUARY 17, 2012 | WORKFACE
[Price] 6 Billion Kings – Why Your Approach to Customers Must Change
JANUARY 5, 2012 | WORKFACE
[Price] How Weird are We?
JANUARY 3, 2012 | WORKFACE
[Price] Web 4.0: The Era of Online Customer Engagement
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OCTOBER 19, 2011 [Price] Creating Great Digital User Experiences for Your Next Wave of Customers
The online customer experience isn’t as personal as being there live, but for common purchases, the convenience and price of online buying is compelling. Companies not anticipating and recognizing the technological changes happening in the market and the attitudinal changes of the next wave of customers will put themselves at risk; it’s as simple as that.
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JANUARY 3, 2012 [Price] Web 4.0: The Era of Online Customer Engagement
If I want to buy a book, I can visit Amazon.com, compare prices, purchase, and have that book arrive at my doorstep without ever having to interact with a human being. Whatever attributes they associated with a retailer’s brand—whether price, quality, convenience, expertise, service—would need to be translated to the online experience and enhanced.” In this example, BestBuy was relegated to perform the role of high overhead (but knowledgeable) product showroom, while the web-based competitor engaged with price and made the sale. Web 2.0 Web 3.0
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AUGUST 2, 2012 [Price] You've Heard of CRM, But Do You Know VRM?
CRM is very expensive and there is an argument that companies will get more comprehensive customer data at a lower price if the customer simply shared that information via VRM. In 2006 Mike Vizard coined the term Vendor Relationship Management (VRM) as the counterpart to Customer Relationship Management (CRM). In a recent blog post I discussed how the future of the web is anonymous.
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JANUARY 5, 2012 [Price] How Weird are We?
The pricing, quality and delivery that you are able to promise, and then the follow through. By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product. How will it benefit them? Let's use envelopes as an example. What sets your very ordinary product apart from all the other envelopes that your customers can choose from? Your selling strategy. How you sell. Because you're not just selling envelopes.
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WORKFACE | TUESDAY, JANUARY 17, 2012 [Price] 6 Billion Kings – Why Your Approach to Customers Must Change
At various points in the consumer lifecycle we consumers have prioritized various qualities of pre-consumption, such as lowest perceived price (think Wal-Mart), highest quality (think Tiffany & Co.), The King is Fickle You see, there are virtually no companies left on the planet capable of sustaining their market position through the price, quality, convenience, or uniqueness of the products and services they offer. Shared supply chains and ubiquity in surplus labor value make it is difficult to compete on price. First, we consumed. And it’s not just them. Churn? MORE >>
WORKFACE | THURSDAY, DECEMBER 1, 2011 [Price] Conversion Rates: Interventions with Ghosts Visiting your Website
case study, whitepaper, pricing information, etc.). In the last month you had 5,000 visitors to your website. You've learned from the sales department and CRM log files that 8 of those people picked up the phone and called you from your website. Another 17 people filled out the "contact us" form at your website. Finally, 13 people emailed you at your generic info@company email address. In total, you generated 38 leads on 5,000 visitors, giving you a 0.76% capture rate. Of those, you turned 6 into customers for a dismal 0.12% conversion rate. Prospects who found what they needed. MORE >>
WORKFACE | MONDAY, JULY 30, 2012 [Price] Human Availability & Website Visitors = Great Investment
Human Availability in this sense is the visitors' anticipation of what is important to them at the moment your website loads, e.g. product information, entertainment, incredible pricing, help, and how you can augment the visitor experience with a real human to meet the visitor expectation. The Internet has made buyers much more sophisticated. According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. Many visitors now expect real-time engagement when they visit your website. bounce" or "abandonment"). With 2.2 MORE >>
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