The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. High initial price point. Not only does this make price less of an issue, but also reduces risk for the buyer. slow response creates friction.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
The CRO campaign provided shoppers with a selection of smartphones arranged by price, by default. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
11) What are your costs and pricing structure? As with any business purchase, your decision should ultimately come down to value rather than price. ” Good answer: a price you can afford, flexibility in terms of the timing of work to meet your budget, and clear project and/or hourly rates. These are often your best leads. Second, do some online research. What’s not?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Pricing: $70 to $550 per month. Pricing: free (but requires an active Google AdWords account). Pricing: $27 to $99 per month. Pricing: free. Pricing: $49 to $299 per month. Pricing: free. Pricing: free to $279 per month. Pricing: free; pro version available at $48 to $88 per month. Pricing: $37 per month or $600 per year.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Pricing: $10 to $149 per month. Pricing: not disclosed. Pricing: $99 to $999 per month. Pricing: not disclosed. Pricing: starts at $199 per month. Pricing: $199 to $439 per month. Pricing: $295 to $995 per month. Pricing: free to $3,000 per month. Pricing: $59 to $299 per month; enterprise pricing available by quote. Anders Pink.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
There are some very good low price tools such as Piktochart which allow you to easily build infographics using a pre-defined templates.” Pricing: free to $29 per month. Pricing: free to $67 per month plus enterprise pricing by quote. Pricing: free or $3 per month. Pricing: free, premium ($19 per month), or business ($49 per month). Visual.ly.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
” Neither group places much priority on having the lowest price. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Want to know more?
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
Sometimes (rarely) B2B marketing is simple: it’s about having the clearly best product, lowest price, or widest distribution network. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. Certainly, practicality plays a large role in B2B procurement. What do they value?
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Pricing: free. Pricing: free. Pricing: $40. Pricing: free. Pricing: free to $30 per month. Pricing: free. Pricing: free. Pricing: range of plans from free to $400 per year, plus custom pricing for enterprises. Pricing: free. Pricing: free. Pricing: free. Pricing: free. Pricing: free. Pricing: free.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
When purchasing online, B2B buyers rate pricing as the most useful information (though not, generally, special offers or discounts). B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. The collection of facts and stats below shed light on this paradox, as well as other insights.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
Noting the importance of providing the best user experience to achieve and maintain top search results, Chuck Price reviews more than 20 free tools for onsite optimization, for functions like keyword research, content analysis, technical SEO, schema creation, and image optimization. For nearly as long as there have been people working on search engine optimization, there have been SEO tools.
11 Remarkable Guides to Marketing, Search, and Life
OCTOBER 21, 2014
Seth Price highlights a brilliantly clever infographic illustrating the “A to Z” of personal branding, from authenticity, blogging and content through “you” phrasing and zeal (“a strong feeling of interest and enthusiasm that makes one determined to do something. Image credit: salesforce blog. What’s the best time to reach b2b sales prospects?
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
They’re comparing prices, reading about products, comparing feature sets and contacting retailers. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Enjoy!
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
For those on the technical side of SEO, Yusuf Bhana details “useful semantic HTML elements for SEO” including authorship, local business schema, product details (“Ecommerce businesses should consider product mark-up to incorporate product data such as colour, manufacturer, weight, height and price”), and breadcrumbs, with examples of each. But change is.”
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Chuck Price outlines a seven-step process for using Google’s disavow links functionality, from conducting a link audit (using Google Webmaster Tools (alone), to submitting a reconsideration request (“Only if you’re under a manual penalty, will you need to file a reconsideration request. But like SEO more generally, it has evolved. Image credit: SEO Book. ”).
What CMOs Need to Know That Will Keep CEOs and CFOs Happy
JUNE 24, 2015
There are several types of market structures , each defined by the number of buyers and sellers, barriers to entry and exit, product differentiation, and pricing power. >>Yes, the Web has competitive forces. Information Flow : A market allows products and services to be evaluated and priced. >>Yes, the Web facilitates decisions on product offerings and their prices.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Joe Cox lays out the advantages, features and pricing of a handful of popular social media monitoring tools including Hootsuite, Buffer, and Followerwonk : “Twitter’s own built-in search tools are incredibly limited, and Followerwonk aims to correct this, making it easier to find the right people to engage with. Image credit: Buddy Media. You can also post to Tumblr. viralWoot
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
Danny Brown has written a detailed review of the Readz product here , which notes that “Pricing starts at $25 per month for up to two content pieces/whitepapers 10,000 page views, going up to $300 per month for 50 whitepapers with 100,000 page views.” Though the format is sometimes misused (i.e., Solve a real problem. Keywords and phrases used in site search on your website.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Chuck Price reports that Nicole Harrison is “adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success,” including SocialMention , TweetReach and Keyhole. Does social media marketing produce measurable ROI—and if so, how does one measure it? What do you think? by Forbes.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Pricing: $20 to $100 per month; contact vendor for enterprise pricing. Pricing: free to $499 per month. Pricing: $10 to $800 per month; contact vendor for enterprise pricing. Pricing: $24 to $249 per month. Pricing: free. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks.
10 B2B Marketing Lessons from Walt Disney World and Universal Studios
APRIL 22, 2014
Don’t nickel and dime customers; consider “all-inclusive” pricing. ” This pricing model certainly doesn’t fit everywhere in the B2B world, but for products that command a premium price, and which buyers reasonably expect to include a certain “bundle” of additional items or services (e.g., Price has many uses. Well, no. million.
The Seven Best File Sharing Tools
JULY 26, 2016
Different tools do vary though in terms of additional features, pricing, and storage capacity. Pricing: free to $12.50 per user per month; enterprise pricing available by quote. Pricing: free or $10/user per month. Pricing: free or $12 per month / $120 per year. Pricing: free to $4 per month. Pricing: free to $10 per month. Pricing: free.
Customer Experience Starts with Your Employees
DECEMBER 15, 2015
Features, quality, and even price are (relatively) easy to match. This post originally appeared on Medium. Providing a great customer experience creates sustainable competitive advantage and higher profits. Here’s why that starts with designing a great employee experience—and how to do that. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. The microblogging service now has more than 600 million registered users (adding 135,000 each day), with more than 100 million active every month. Utilize Twitter advertising?
17 Tragically Common Copywriting Mistakes to Avoid
DECEMBER 17, 2012
Vendors can be excluded out of hand for many possible reasons: their prices are too high, they lack expertise in the buyer’s industry, their products are missing critical features, or…their content is sloppy. With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. Is 72%?
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag,” Jay Baer offers six tips for getting more done in social media in less time, such as listening to podcasts while commuting or working out, and utilizing tools like Buffer and If This Then That. Get a dog.
12 of the Best Guides and Sources for Free Stock Images
MARCH 30, 2015
Getty’s New Free Stock Photos Come With a Price by HubSpot. At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. But a 1000-word blog post with a great picture to go with it? Compfight.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Pricing: free to $21 per month. Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Pricing: $60 to $300 per month. Pricing: free. Pricing: free. Pricing: free to $149 per month. Pricing: basic version free; Pro version $5.49 per month. HubSpot.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Pricing: free, or API data by quote. Pricing: individual tool is free; marketing platform is $999 to $10,000 per month. Pricing: free. Pricing: $24 to $999 per month. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: free to $19.95 per month. Pricing: contact the vendor. Others won’t.
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. High initial price point. Not only does this make price less of an objection, it also reduces risk for the buyer. Low online visibility.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Social Media Marketing Guides and Tips.
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
If the free sources above don’t have quite what you need, fotoglif offers reasonably-priced photographic images, in a range of categories including news, politics, business, technology and lifestyle. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
And 68% of buyers who see a personal value will pay a higher price for business product or service–but just 8% of buyers who see no personal value will pay the higher price. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. HubSpot ).
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
” It’s available at three price/service levels: free, Pro ($10 per month), and then a big jump to Premium ($99 per month). Plans have a monthly fee (with the most popular priced at $30-$50 per month) but you can try it out for a week free. It’s priced for small business at $50 per month with a 90-day free trial offer to try it out. Back up your Gmail account?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Fiona McEachran takes a look at 14 social media monitoring tools , ranging in price from free to “don’t ask,” including Trackur , Webfluenz and BackType. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. While certain aspects of social media have stabilized (e.g., How can an brand establish trust online?
The Four Best Online Education Tools For Business Pros
JUNE 23, 2016
Pricing: varies by subject; most courses range in cost from free to $35. Pricing: free. Pricing: most courses are free to audit but have fees for the verified certificates enrollment and for professional education courses. Pricing: per minute, varies by expert. But never has the pace of change been as rapid as today. Google Review Count: 287,000. Showcase Reviews.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Mack Collier very helpfully provides social media consultants, and companies looking to hire them, with pricing benchmarks for common types of projects. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
For example, if you own a restaurant in Minneapolis, a Google search for “lists of restaurants in Minneapolis” returns more than two dozen lists just in the first three pages of results—some general and some specific to certain neighborhoods, categories and price ranges. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Four Worthwhile Link Sources.