Tony Zambito

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?4 Headwinds B2B Buyers Will Face in the Future

Tony Zambito

The budding crisis in Ukraine could have a ripple effect on globalization receding further and costs of production rising via spikes in oil prices. This could impact global expansion growth. A crisis to keep an eye on.). Slower Growth. Inflationary pressures as well as the combined impact of the above will result in slower growth.

B2B 195
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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Digital Commerce Experience Matters As Much As Customer Experience.

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Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. goes towards the 20% of decisions based on offerings and price. This 80/20 correlation is not a surprising revelation.

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Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Price : competitive pricing will always remain a significant variable in determining a Buyer’s Perceived Value.    The positive or negative impact of other variables can influence the tolerance level on pricing and how it directly influences a Buyer’s Perceived Value.

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Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Digital Commerce Experience Matters As Much As Customer Experience.

B2B 165
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The Influence of the Social Buyer on B2B Business

Tony Zambito

  How businesses price and execute business models, whether they be fixed pricing or variable pricing based, are being drastically affected by changes in social buying behaviors, social technologies, and social ecosystems. Social Buyer Cycle.

Business 100
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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts. but…over the last three years we’ve faced stiffer competition that has driven our pricing down.

SMB 100