The Effective Marketer

article thumbnail

A Primer on Sales Competitive Battle Cards

The Effective Marketer

. – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’.

article thumbnail

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Until that day when I got an email from Amazon.com announcing they were increasing the price of the WSJ Kindle subscription by 50%. Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reinventing Marketing at GE

The Effective Marketer

Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. During crisis (like the recent economic downturn), marketing can help bridge the gap between businesses and help them have an integrated view of distribution, pricing, sales, and more.

Planning 100
article thumbnail

Making the Most of Your Webinars

The Effective Marketer

On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. According to the survey webcasts have a $22.60 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

article thumbnail

The Networker's Dream

The Effective Marketer

Reply Daniel Kuperman says: November 5, 2009 at 8:49 am @darren, I know what you mean… the price is indeed a big obstacle unless you are trying to network like crazy or you’re in sales and rely constantly on introductions to meet prospects. If they priced it at $10 / month for instance it would be more attractive.

article thumbnail

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Those solutions that praise themselves for being the all encompassing [fill in the blank] for marketing may be surprised to find out that they are losing deals to lesser competitors simply because of pricing, but that’s not all they should focus on. United States License.

article thumbnail

The Blogger’s Guide to Online Marketing

The Effective Marketer

But there is still a lot of confusion around developing products that people want, selling them the right way, for the right price, and to the right group of people. Monetizing a blog with products that are developed and sold by the blogger is becoming more and more popular, and one of the best ways to make money blogging.