They also have expectations that the posts will: be within a focused field or topic – an occasional deviation is fine, more than that and you've lost your way impart a lesson or new information – figure out what it is you or your company can bring to the party – what sets you apart from the competition be well written – when your words are your party dress, make sure all price tags are removed before wearing it in public Stephanie The first consideration when deciding whether or not to blog is to define what you hope to achieve by blogging. Well, it depends. MORE >>

These researchers are looking for the best solution from the best vendor for the best price with the best fit for their company. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short. So their discussion is more granular and tactical, typically focused on features and price points. In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Once they’ve created a short list, they’ll search on brand names. MORE >>

Forgive me for being a little selfish but I didn't necessarily want to hear how he would make money off of my investment, I wanted to hear how he was going to go about getting the best price for my property. You must be the same as everyone else, but different. Isn't that just the way it always is? And isn't that why the not so creative as well as the overly creative kids always ate their own lunch tables? The ends of the bell curve are recognized and sometimes even rewarded but let's face it, they're not embraced by the many. Most people want difference. to a degree. Then what? MORE >>

seems a fair price for this robust app which accesses your account via facebook connect to back up your profile, friends, photos, and wall status updates with comments. What would you do if Gmail crashed, your facebook account got suspended for suspicious activity, your LinkedIn network disappeared, or the Fail Whale moved in permanently? Online networking and collaboration services provide us with great tools that have become part of our everyday routine. It's important to remember, however, that we don't own that data. EVERYTHING. You backup your hard drive (don't you?!?), admit it. MORE >>

Premium Content: In some cases, putting a price tag on certain pieces of content is appropriate. Last week on {grow}, Mark W. Schaefer wrote a post called Is the Social Web Heading for a Meltdown? The overwhelming consensus of the {grow} community is that - yes - a social meltdown is a matter of when, not if. If you think that social will, eventually, succumb to some crisis - government restrictions, a massive user exodus due to privacy concerns, or some as yet unforeseen disaster - maybe you should be asking yourself what your brand will do to survive such a calamity. MORE >>