Sales Engine

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Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

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article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

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How Can Marketing Meet the Expectations of a Complex, Large Purchase Buyer?

Sales Engine

But even more interesting, when calculating the average selling price of closed business, the MQL has a value to the company of $224. But if you’re an employer of hundreds, in multiple locations around the world, it’s a much more complex problem and therefore the price is going to be much higher.

article thumbnail

How Can Marketing Meet the Expectations of a Complex, Large Purchase Buyer?

Sales Engine

But even more interesting, when calculating the average selling price of closed business, the MQL has a value to the company of $224. But if you’re an employer of hundreds, in multiple locations around the world, it’s a much more complex problem and therefore the price is going to be much higher.

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Why Perfect Branding Isn’t Enough to Connect with Buyers

Sales Engine

They go online to do their own research, compare prices and features, and make purchases. Today’s B2B Sales Cycle This B2B dynamic has changed, however. These days, buyers aren’t returning phone calls from anyone—great branding or not. Search engines are the new outlets for information, and Sales has less influence.

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The B2B Marketing Metrics That Matter the Most

Sales Engine

In other words, as marketers, we need to start thinking about how many leads we need to provide to the sales team every month to reach the overall growth goals of the company For calculation purposes, let’s say you have a software product with an average sale price of $100K.