| | | Phoenix Rising | |  Price | 11 articles |
| Page 1 of 1 | Previous | Next | PHOENIX RISING DECEMBER 28, 2009 It's the Little Things "I can't beat the big name prices - but I can sure beat their service. " As I drove out I looked at his gas prices. This SMB owner is bucking that trend in a highly price competitive market. Thanks to his customer focus and the personal touches he shares, he's getting a slight premium price and outselling the bigger competition hands down. The next time we start cutting price to match the competition, slimming services to make up for the lost margin - maybe we should think again. I found inspiration on my way to a horse show. | PHOENIX RISING MARCH 7, 2010 Sensationalism is not Expertise! Now the only question is, "What's your price?" Scott McKain wrote a post on Friday that got me going, I ntellectual Dishonesty. It's an eloquent rant concerning the growing negativity and sensationalism created by supposed industry 'gurus', all for the sake of ratings and followers. IN the end that behavior all boils down to MONEY and EGO. As I said in my comment to Scott's post - once you sell out your integrity for money - we all know what you are. Many of us have been discussing this sad state on our own blogs or behind the scenes of social media. | | | | | |
| PHOENIX RISING MARCH 31, 2010 3 Leaders Who Follow the Signs Yet there's a huge market of folks who don't want to pay designer prices for, well, underwear. There are many of us don't want to pay expensive prices and/or who don't look great in the Vicky's Secret world of underwear models. That meant there was a segment of the market that might not want to pay the higher prices. So Glade offered their signature scents in candles, available at a much lower price point than boutique candles. SC Johnson mapped the value of Glade—great scents at affordable prices—to a newly emerging market for candles. | PHOENIX RISING FEBRUARY 11, 2010 Turn the Tables! Would we focus on promoting ourselves with more extensive advertising, discounting our own product to meet their prices or pick up and move to a new location? We all know when the big bad chain moves into town - small businesses lose. How many of us would panic if some big, larger than life competitor moved in next door to our business? Perhaps we'd become deer in the headlights and do nothing, waiting for the inevitable? This owner used the competition's perceived superior value against that big bad chain. He turned the tables and spit in the face of the expected outcome! | PHOENIX RISING SEPTEMBER 20, 2009 It's the Little Things "I can't beat the big name prices - but I can sure beat their service. " As I drove out I looked at his gas prices. This SMB owner is bucking that trend in a highly price competitive market. Thanks to his customer focus and the personal touches he shares, he's getting a slight premium price and outselling the bigger competition hands down. The next time we start cutting price to match the competition, slimming services to make up for the lost margin - maybe we should think again. I found inspiration on my way to a horse show. | PHOENIX RISING MARCH 31, 2010 3 Leaders Who Follow the Signs Yet there's a huge market of folks who don't want to pay designer prices for, well, underwear. There are many of us don't want to pay expensive prices and/or who don't look great in the Vicky's Secret world of underwear models. That meant there was a segment of the market that might not want to pay the higher prices. So Glade offered their signature scents in candles, available at a much lower price point than boutique candles. SC Johnson mapped the value of Glade—great scents at affordable prices—to a newly emerging market for candles. | | | | | | | |
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PHOENIX RISING | TUESDAY, OCTOBER 13, 2009 All I Wanted Was to Buy an iPhone
To be fair - the ATT manager offered to sell me an iPhone at full price for the week. ATT would sell me a new one at the discount for my upgrade – and then THROW AWAY the brand new iPhone I bought at full price. “I'm sorry, we can't find a way to sell you your iPhone. You'll have to wait.”. Those are the last words I expected to hear in the AT&T store. d run in all excited to purchase my new iPhone yesterday. You see, my Palm Centro is on its last legs. After playing with my friend’s new iPhone on Sunday, I was jazzed. Strike #1 Apple. MORE >> -
PHOENIX RISING | TUESDAY, OCTOBER 13, 2009 All I Wanted Was to Buy an iPhone
To be fair - the ATT manager offered to sell me an iPhone at full price for the week. ATT would sell me a new one at the discount for my upgrade – and then THROW AWAY the brand new iPhone I bought at full price. “I'm sorry, we can't find a way to sell you your iPhone. You'll have to wait.”. Those are the last words I expected to hear in the AT&T store. d run in all excited to purchase my new iPhone yesterday. You see, my Palm Centro is on its last legs. After playing with my friend’s new iPhone on Sunday, I was jazzed. Strike #1 Apple. MORE >> -
PHOENIX RISING | SUNDAY, OCTOBER 4, 2009 Right and Wrong in the Eyes of the Beholder
For example, when one company sees predatory pricing as 'just part of the game' and another views it as ' not acceptable' - who gets the advantage? Have Right and Wrong become a subjective decision? Not so long ago we had a clear and consistent value system. Today we ebb and flow based on the situation and those involved. What's OK for one business executive may not be ethical in another executive's eyes. That makes for an interesting playing field, doesn't it? How can we possibly win in those conditions? hope not! Who knows why. MORE >> -
PHOENIX RISING | THURSDAY, JULY 16, 2009 Stop Blaming Sales!
If that's the case, marketing has missed something - it's the wrong product, story, pricing or target audience. Pricing was set in the corporate vacuum, er headquarters, as well. Also included was a pricing exercise. I had to remind a client of that fact as we were discussing their last product launch - a launch that was less successful than they'd hoped. The executive was complaining to me that the revenues just hadn't ramped as expected. Does anyone else smell a rat? surely did. hear this story too often. What a bunch of baloney. MORE >> -
PHOENIX RISING | MONDAY, JULY 6, 2009 Reading Between the Lines is for Dating
They split the difference to avoid upsetting anyone, and communication pays the price. Looking at a friend of a friend's website. spent 30 minutes and was still scratching my head about the value the biz provides. found claims for improved performance, increased revenues and just plain super duper business results. Statistics and name dropping. Every popular buzzword right there on the Home Page for all to see. But I still didn't know what they did. had to dive into the product pages. wonder how many other visitors would spend the effort? So why all the ambiguity? Unclear vision. MORE >>
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