Want to Raise Prices? Focus on Storytelling
Type A Communications
NOVEMBER 17, 2016
November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Companies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more. Storytelling Carla Johnson Digital Storytelling storytelling Type A Communications
Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.
Pricing Based on Customer Expectations
MAY 26, 2010
Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. What is the highest price charged?
How to Implement Dynamic Pricing without Sacrificing Margins or Customers
JANUARY 8, 2016
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape.
4 Ecommerce Pricing Strategies You May Not Have Considered
AUGUST 3, 2015
When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. After all, won’t customers take advantage of the pricing structure to walk away with products at ridiculously low prices? If that’s the case, what benefit do you have in offering a PWYW pricing model?
How Pricing Affects Marketing Strategy for B2B SaaS Companies
FEBRUARY 11, 2016
One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. How pricing affects your marketing strategy plays out across several dimensions. SaaS pricing plays a huge role in this decision. But whether you’re doing 80% demand gen and 20% ABM or 20% demand gen and 80% ABM, is largely a factor of your pricing strategy.
How Agencies Price Their Services, In 4 Charts
AUGUST 30, 2016
There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services? So is there a one perfect pricing model? Not quite. Probably not.
Capitalizing on Pinterest Rich Pins price notifications
DECEMBER 1, 2013
This functionality enabled (for this purpose) "Product pins for things like clothes and furniture with pricing, availability, and where to buy (updated every day!)" Then, in August 2013 Pinterest added notification emails of price drops on products that you had pinned. So what generates a price notification? How much does the price need to drop? How huge? no coupon code!)
The price of poor language
MAY 29, 2015
For example, did your company recently win a price ? Let’s take a look at a handful of the most common bungles: Companies win prizes, not prices. The price versus prize is a mix-up that we see in Denmark all the time. It makes little sense to a native-English reader who doesn’t necessarily know that the word “pris” in Danish can mean either “price” or “prize”. Period.
How do you know your price is too high?
AUGUST 28, 2015
This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. If any of these are the real problem, lowering the price will have no positive effect, because price isn’t the problem.
11 Pricing Page Examples To Inspire Your Own Design
DECEMBER 2, 2015
Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. If your pricing page isn't well designed and user-friendly, you're going to lose people.
Big Data and Marketing Intelligence Help Make Better Pricing Decisions
JULY 10, 2014
Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The answer of how to make better pricing decisions lies in big data and marketing intelligence. Automate.
Earn Your Success, Pay the Price
Your Sales Management Guru
APRIL 21, 2013
Earn Your Success Pay the Price. good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. Paying the price to develop, nurture and expand your network pays results. First ; it’s creative time. What else can you do to win? Second; it’s professional. eventID=74422.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. How can you stay ahead of the curve and price your offerings the smart way? There's only one problem.
How to Talk About Pricing Without Scaring People Off
DECEMBER 12, 2012
Pricing. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service. But when is the right time to talk about pricing, and what's the right way to go about it? Should You Put Pricing on Your Website?
How B2B Companies Can Avoid Marketing on Lowest Price
The Forward Observer
MARCH 12, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. And the higher up you go on your customers’ engagement hierarchy, the more you can move the relationship from price to advice. But in fact, the reverse is true.
Pinterest Rolls Out Price Alerts to Encourage More Sales
AUGUST 1, 2013
And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned. Now, when those shoes you''ve pinned that are just out of your price range but you can''t help but long for them go on sale, you''ll get an email alert and see the reduced price directly on the pin. and you didn''t have to do any of the work.
The Agency Pricing & Financials Report [New Data]
AUGUST 3, 2016
To help you better understand how agencies price, manage, sell, market, and deliver to clients, we conducted a survey during April and May of this year, with more than 750 agency executives responding to our questions. What KPIs are other agency owners tracking? What should my profit margin be? How many clients do I need to make $X per year? What sources generate the most and best leads?
Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
JANUARY 15, 2014
Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Why Getting Pricing and Packaging Right is Crucial. If you price too high you get beat out by the competition needlessly.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products. Instead, figure out how you can provide their business even more value for a fair price. What does your B2B marketing program have to do with your customer retention strategy?
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. One is cost.
Embrace the Controversial: Why You Should Publish Pricing on Your Website
JULY 25, 2013
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. So, why won''t people put price on their website? Own the Price Conversation. Here are some compelling reasons that reticent business and site owners should start including price. They will continue to search until they find a price.
BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
Customer Experience Matrix
MARCH 7, 2012
Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price. qlikview price business intelligence software qliktech
Is Social Media Just Winning Price Sensitive Customers?
Digital B2B Marketing
AUGUST 23, 2011
Content Social Media alienware Jay Baer preference segment pricing social media twitterIn social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. For social media to become an important part of the marketing mix [.].
Getty's New Free Stock Photos Come With a Price
MARCH 6, 2014
It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Well, now Getty''s attempted to make it a little easier to find high-grade stock photos that are legal for most people to use. To find images you''re allowed to embed, click here and then enter your search terms.
Good Question: How is Docalytics Priced?
FEBRUARY 4, 2015
For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. To publish pricing or not to publish has been a hotly debated topic in the SaaS world since the advent of pricing pages some time ago. Docalytics PricingStill not satisfied with the information above?
Stop Talking Price, Start Talking Time
B2B Marketing Unplugged
MARCH 10, 2014
If you’re struggling with a sales team that can’t seem to stay out of the pricing discussion, try training them to talk ROTI and flip the whole thing to a value conversation instead of a price conversation. Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to. My email is not on file.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. What other considerations would you include in determining the price of a B2B website?
[Video] 4 Tips to Avoid Pure Price Competition
Jill Konrath's Fresh Sales Strategies Blog
JUNE 26, 2013
It''s just pure price competition.”. Here are 4 tips to help you overcome price competition in sales. 1. And you can’t do it by quoting a price. And, you’ll avoid pure price competition Sound familiar? It’s happening everywhere. And, to make matters even more challenging, today’s customers have done tons of research online and think they know what’s going on.
It’s Time to Get Your Pricing House in Order
B2B Marketing Unplugged
JANUARY 30, 2014
May I suggest you spend some time now getting very intimate with your pricing? The Sales Squirrels view pricing somewhat differently. So the price book our product managers worked so hard to build and defend is really just a lovely guideline. The first thing we ought to do is to raise our prices. If you haven’t raised your prices in more than a year, it’s time.
Pinterest to Send Email When Pins Drop in Price
AUGUST 6, 2013
Pinterest recently announced that it will now send users an email if a product they’ve pinned has dropped in price. Just keep pinning the things you’re into, and leave the price watching to us. The post Pinterest to Send Email When Pins Drop in Price appeared first on VR Marketing Blog. ” The company plans to roll this out to users over the next few weeks.
Now is The Time to Change The Scope of Our Free Offering
Sales Intelligence View
MAY 19, 2015
Products & Technology crm prices insideview editions insideview prices insideview pricing insideview product insideview tiers market intelligence pricing sales insights pricingIn the software vendor world, the freemium model is pop […].
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
Have you been shopping lately when you do a price check with competitors while you are in a store? As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Mobile, mobile, mobile.
Gaining an edge over competitors with a knowledge base
NOVEMBER 17, 2016
Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price. The reason why many people steer away from this option is usually the high price, but if your company is a fairly large one, this type of solution is something that you should consider. Types of knowledge base software solutions. Easy implementation and setup process.
Does Your Pricing Leave Money on the Table?
B2B Marketing Traction
AUGUST 11, 2011
What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Cost-Basis Pricing.
Are You Only The Tip Of The Iceberg?
JUNE 13, 2013
When it comes to the customer''s costs, your price may only be the tip of the iceberg. That is important if you are selling a quality solution and want to avoid being hammered on price. By making your customer aware of The Iceberg Principle you can move the conversation off price and onto value.
No Cookies for You – How to Get Sales to Talk Value, Not Price
B2B Marketing Unplugged
FEBRUARY 6, 2014
Last week we looked at why we need to do a bit of work on our pricing to help insulate the P part of things from the L part of things and come up looking pretty good despite having mucked up the budget and let sales have its way with revenue. What you end up with is the Pocket Price. Except that nobody actually asked them to match or beat a competitive price. No problem.