Lattice

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Marketing Nerds Take Over MME16

Lattice

At the end of the panel, the speakers agreed that in the new era of the customer, where buyers have more power than the sales rep within the sales cycle, there are three reasons for companies to implement data-driven ABM programs: Effective: Teams that have implemented ABM see increased revenues and higher average sales price per deal.

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One Size Does Not Fit All

Lattice

Have they looked at the pricing page? Did they specify a correct job title? . Are they actively looking for a solution? Have they clicked on emails we sent them? How many times have they visited our site? Their behavior, and the information they provided, will play a crucial role in distinguishing good inbound leads vs bad inbound leads.