Price Related Topics 
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?
Industrial Marketing Today
OCTOBER 7, 2019
Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. This is only a content summary.
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Industrial Marketing Today
AUGUST 11, 2015
The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Sales are slow; you need to do something right now to make the phones ring. This is only a content summary.
Industrial Marketing Today
SEPTEMBER 2, 2012
My first reaction is to tell them, “Don’t expect me to discount my price because you made a bad decision to begin with.” What kind of content will educate your customers and help them make an informed buying decision (Move away from price). Usually I’m forced to bite my tongue since it is still early in the sales call.
Industrial Marketing Today
MAY 22, 2012
Manufacturers and industrial companies need to be mindful of differences such as: Ability to show different pricing levels depending on the type of visitor. Industrial sales are different from online consumer retailing and so the e-commerce experience has to be different too. Digi-Key – Electronic components distributor.
Industrial Marketing Today
FEBRUARY 3, 2012
Now it boils down to price and delivery time. You can talk value until you’re blue in the face but your customers and prospects will push back on price. It is too late by then. Your industrial website has missed a great opportunity to frame the discussion in their minds in the early stages.
Industrial Marketing Today
MAY 1, 2012
For example, “We have XX years of customizing solutions for the ABC industry and offer the lowest price.” Now you can talk value instead of the customer pushing back on price. Neither are generic value propositions very effective because your competition is probably claiming the same thing. Prove it – are you always the lowest bidder?
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