| | | Fifth Gear Analytics | |  Price | 6 articles |
| Page 1 of 1 | Previous | Next | | | FIFTH GEAR ANALYTICS JULY 16, 2010  How Banks Use Data Mining to Answer the Big Marketing Questions. Data mining techniques can help marketers identify various categories of customers come up with segment-based products and/or pricing that will assist in better revenue management as well. Bob McCarron. Right now, huge amounts of electronic data exist within banks and other financial institutions. The valuable bits of information are embedded in data repositories. market segmentation. | | | | | |
| FIFTH GEAR ANALYTICS NOVEMBER 5, 2010  Is RFID Getting Primed to Change Digital Marketing? So as RFID prices go down, the performance capabilities will typically go up. Mike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” didn’t need the new shirt or pants, and next headed to the grocery store to pick up a few things. Tweet This! | | FIFTH GEAR ANALYTICS JULY 2, 2010  The Future Is “Tradigital” Barry Judge, CMO of Best Buy , created a video called “ The Future is Digital “ He presents the story of how Best Buy evolved from a position of low price leader using mass marketing to more of an ongoing marketing conversation. Barb Coté. The messages are customized and personal, and you talk with customers, not at customers. Tweet This! Share this on Facebook. Digg this! | FIFTH GEAR ANALYTICS JUNE 25, 2010  Should You Listen When Choosing a Listening Platform? To purchase a solution based solely on price tag and other users’ opinions of the tool would be foolish. Wendy Boyce. As social media usage becomes a mainstream method to deliver messaging and gather feedback, social listening platforms continue to emerge and evolve. More and more companies are integrating listening platforms into their social media and marketing strategies. | | | | | | | |
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