Everything Technology Marketing

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How To Price Software Without Just Rolling The Dice

Everything Technology Marketing

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall. Check it out.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? How do I know how price sensitive a company's buying center is? Or what really drives value in a certain organization?

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

5) Highlight pricing model advantages Pay as you go or subscription models enabled by cloud services allow buyers to adopt your solution much more quickly as they don't have huge upfront license fees to worry about that are often Capex, require justification, and many levels of sign-off.