Digital B2B Marketing

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Is Social Media Just Winning Price Sensitive Customers?

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm.

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Are Marketers Afraid to Sell?

Digital B2B Marketing

Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” Not everyone will compete on price and promotion, but does that mean no one should? Not everyone will compete on price and promotion, but does that mean no one should?

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Consistent discounts and promotions erode your pricing power; preference increases your pricing power.

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The Dark Future of Native Advertising

Digital B2B Marketing

Today, the price of attention is talking about what your audience cares about. Fortunately for you, it is a price most other marketers aren’t yet willing to pay. There is still room, in nearly every market, for companies willing to pay that price to develop their own audience and content brand.

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Is Free Costing You Your Social Media Reputation?

Digital B2B Marketing

Advertised Price: Free. Real Price: Your Reputation and Influence. Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. How much will you pay for a service that saves you time in social media?

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A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

As LinkedIn continues to move towards bid-based pricing (i.e. But many B2B marketers also find LinkedIn campaigns to be challenging. LinkedIn is a premium property and media programs quickly become expensive. Sponsored Updates ), it is also increasingly competitive, particularly for in-demand audiences.

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

With CPMs often below $2.00, price alone makes a huge difference. Retargeting works for two reasons other banner tactics cannot replicate: It is your exact audience and they are already aware of you and have engaged with you. This increases click rates and conversion rates dramatically with a level of targeting no other solution can match.

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