| | | Dianna Huff - B2B MarCom | |  Price | 10 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM OCTOBER 24, 2011  Is Your B2B Website iPad Friendly? Before purchasing my toaster oven, for example, I researched prices on my iPad and then called the store closest to me to make sure they had one in stock. Tweet I needed to reprogram my thermostat, so I carried my iPad over to it and looked up the product name in order to find the manual online. had to boot up my Mac to navigate the site. It sold 15 million iPads last year. justsayin. | DIANNA HUFF - B2B MARCOM AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap I’ve always given fair pricing — I’m not out to gouge anyone. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Those days are now over. ” a prospect asked. | | | | | |
| DIANNA HUFF - B2B MARCOM AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap I’ve always given fair pricing — I’m not out to gouge anyone. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Those days are now over. ” a prospect asked. | DIANNA HUFF - B2B MARCOM MARCH 11, 2013  OMG! I Had No Idea My House was So Dirty! Don’t look at the price. The bane of my existence is dog hair. To be specific, Sheltie dog hair. have two Sheltie dogs. Shelties are “doubled coated,” meaning they have long flowing hair (that requires a pro to wash, trim and fluff on a regular basis) and a short undercoat. Shelties shed. Constantly. In the spring, they shed their undercoat. have tumbleweeds of dog hair. | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 The One Reason Your PPC Campaign Isn’t Working Pauline is now isolating high volume and high ROI keywords into their own mobile specific campaigns as you get better bid pricing and control by creating separate mobile campaigns. Tweet July, 2011. Published by Dianna Huff. Volume 11, Number 5. Welcome! Is your Google AdWords campaign bleeding cash? Have your conversions gone down over time? This is pretty typical for most businesses and it's because you're making one huge mistake: setting up your account and then forgetting about it. In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. | DIANNA HUFF - B2B MARCOM SEPTEMBER 25, 2012  QuickTip: Increase Web Conversions with the Hello Bar The price for 100 to 499 clicks is $4.95. I’ve never liked Website pop ups, pop unders or any of those big box thingies that bounce down in your face in order to get you to do something (such as take a survey or sign up for a newsletter). know they’re effective. know they increase conversions. But I still don’t like them and have never used them on my own site. | | | | | | | |
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DIANNA HUFF - B2B MARCOM | MONDAY, NOVEMBER 1, 2010  You’ve Got Mail. Now Answer It.
As David points out after analyzing the Fortune 100 and their stock prices, the ROI of real-time engagement with customers, media, and prospects is glaringly apparent: Fortune 100 companies that engage in real-time beat the S&P 500 while others, on average, underperformed the index. Tweet. 61 out of 100. That’s the number of Fortune 100 companies that didn’t respond to an email from best selling author David Meerman Scott requesting information. The big names are astounding: Abbott Labs. Comcast. DuPont. General Dynamics. Ingram Micro. Pfizer. United Technologies. What do you think? MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, MAY 26, 2011  Fresh Fish, Coleslaw and a Smile: A Fishmonger as Linchpin
He keeps the price as low as he can; to offset the loss, he and Jennifer offer other items. Tweet This is the second in a series of occasional posts about small business owners in my community who embody the idea of being a “Linchpin&# as defined by Seth Godin in his book, Linchpin. I’m fortunate enough to live near the Atlantic coast, which means one thing: fresh fish from Gloucester. I’m even more fortunate that I can purchase my fish from a fishmonger. Ok, yes! love it that I can use the word “fishmonger&# in a blog post. ). Technology replaces local knowledge. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 9, 2010 Think Different When It Comes to Your B2B Website – Go Beyond Stock Photos
Stock photo galleries such as iStockphoto or Getty Images allow companies of all sizes to purchase professional photography at reasonable prices. April, 2010. Published by Dianna Huff. Volume 10, Number 4. Welcome! Which comes first – Web design (the pretty pictures and colors) or copy? Should the copy influence the design or design influence copy? These are good questions – and the answers really depend on the business and its message. Personally, I use cues from many different sources in order to give the designer ideas, which is my topic for this month. She is wonderful!” Thanks guys! MORE >> -
DIANNA HUFF - B2B MARCOM | SUNDAY, APRIL 11, 2010  Why a MacBook Pro Became My #1 Productivity Tool
When it was time to replace my aging PC a couple of months ago, I got price quotes for a blazing fast Windows 7 machine that came with mega huge storage. Like many people, I have a computer hard drive crammed with files: documents, audio, video, PowerPoint presentations — you name it, I have it. “You won’t need another machine for a few years,&# said my IT person. was all set to buy it when I walked into the Apple store with my son to get the machine he’d been saving for for months. and a half hour later, walked out with a 13″ MacBook Pro. MORE >>
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