Customer Experience Matrix

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd. What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Pricing for Mariana is based on the number of campaign responses. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Mintigo’s actual implementation is considerably messier than that, but such is the price of working in the real world. It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. But is it possible that predictive is already approaching commodity status?

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Pricing is similarly industrial, starting at $15,000 per module for up to three users. Customer journey mapping is now the buzziest of buzz words. Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

So, yes, customer expectations are rising and failing to meet them has a price. How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night. Marketers certainly see this as well.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Pricing was originally based on the number of leads but is currently being revised, with no new details available. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well. Back in, say, 2008, a product like this would be big news.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

Pricing depends on the number of users and profiles managed but not the number of sources or data volume. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people. Or not.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

Pricing is also non-trivial: a small company will pay in the five figures for a year’s service and a large company's bill could reach into seven figures. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. But the company also calls itself a “marketing integration engine” that works with “all of your data”, which certainly goes beyond just advertising.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

Those who think it’s unimportant ask for product information, vendor lists, and pricing. The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog. Tools matter.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

Strikedeck pricing is based primarily on the number of accounts, with some adjustments based on deal size. Pricing starts at $30,000 per year for 500 accounts. I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Pricing is based on events processed and starts around $12,000 for a small implementation. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The contrast here is with obstacles such as creating enough content, which were cited by people who were highly satisfied, suggesting those obstacles were ultimately overcome.* We also found that people who evaluated on “breadth of features” were far more satisfied than people who evaluated on price, ease of learning, or integration. But the lesson isn’t just that features matter.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Hopefully the result is worth the effort. Awesome!

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products. The only real question about free, open source marketing automation from Mautic is what took so long. So the opportunity seems obvious.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

Pricing starts at $15 per month per salesperson for a database of up to 500 active contacts and reaching a still-modest $90 per month for 10,000 active contacts. Beyond low price, MDC Dot offers two key capabilities to suit its target audience. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Pricing for InsightBASE is based on the number of domains monitored, starting at $2,500 per month for 2,500 domains with discounts for higher volumes. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Pricing runs from $35,000 to $80,000 per year based on system modules and number of users. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. But this doesn’t always happen for many reasons.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ. At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny. Pricing is based on the number of contacts in the database, with unlimited users, emails, and page views. Here are thumbnails of the others.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

pricing and company background. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. Prices begin around $30,000 per year. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example. Perhaps I shouldn''t complain.

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Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

Price is based primarily on the number of system connections, with some adjustments for number of contact records, guaranteed response time, data retention period, and special features. The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. Hull.io is an exception. That’s the “persistent” bit of the CDP definition.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

It's an important idea because it promises to improve results by delivering more relevant content for the same price. Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. would have looked so much more prescient had they announced the acquisition after I had published this post! The Fliptop/LinkedIn deal is just more evidence of the connection.

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client. Like Viya, it does not require clients to purchase the full SAS stack and will be priced on volume rather than a simple subscription.

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Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

Pricing will be based on the number of unique "account owners" (as shown in the CRM system) and users. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. The new boss is Account Based Everything. But I digress.

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

Sometimes its baked into the price and sometimes you pay extra. One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares?

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

pricing. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Nor does it address the challenges that users face in making sense of it all. sales stages.

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

Pricing ranges from $10,000 to $20,000 per month based on specific deliverables and services. With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. As you might suspect, that is exactly what The Big Willow does.

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Pricing is based on volume, which could be Web traffic or audience size depending on the situation. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9 million to support its stated mission of “capturing and serving up real-time, 360-degree customer insight to all of their [customers’] enterprise applications.”

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

Pricing for Fliptop is based on data volume and starts at $2,500 per month. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. So what makes Fliptop different from its competitors?

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. Pricing is based on number of users and starts at $79 per user per month. Among U.S-based

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million) but just 28% in the second half ($50.7 million vs. 39.6 million).

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Hive9 modules are priced separately. This coordination includes both gathering data from multiple sources and sending messages through other systems. Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. What the heck does that last sentence mean? Listen closely: It’s new.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood. think the answer is: probably not.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

Pricing starts at $15,000 per year for small enterprises. When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. This latest vision was appealing enough to attract $54.7 net new prospects”).

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

For example, actions can be classified by broad types (cross sell, upsell, retention, winback, price level, product line, customer support, education, etc.) to quickly understand which types of actions are most productive in given situations. The goal was to approach the perfect campaign design of “do the right thing, wait, and do the right thing again”. plays”)?

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

All of this doesn''t come cheap: Teradata aims at clients with at least $500 million revenue and sets is prices accordingly. Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users.

Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic. It now has signed more than 30 paying clients. market.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The appeal of the platform model is obvious: platform systems are quasi-monopolies (or actual monopolies), so their owners can charge high prices while the app developers compete brutally with each other and must keep prices low. It also justifies a much higher price than the platform alone, especially if the monopoly position is unavailable. My main reaction was, what’s new?

Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage). Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Can free toasters* and a loyalty card be far behind? Of course, some buffets sell better food than others. How high?

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