Crimson Marketing

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Big Data and Marketing Intelligence Help Make Better Pricing Decisions

Crimson Marketing

Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. increase in operating profits? Image: Courtesy of mosslounge.com.

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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system. Leo shares examples.

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Mobile App Marketing Dos and Don’ts [Infographic]

Crimson Marketing

Price your app suitably . Here are 7 rules to follow when planning your mobile app marketing approach: 1. Add novelty . Optimize for the app store. Set the stage for success. Target the right user segment. Release version updates regularly . Measure and track progress . Click here to enlarge image. Netimperative via CMO.com ).

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How To Hurt and Help B2B Innovation

Crimson Marketing

“Quality, service and low prices—the most-cited priorities in August—fell or remained the same.” Innovation need isn’t limited to B2Bs: 14% of marketers said innovation was a leading priority of customers (this percentage came up from 9% in August 2014). ” Source: eMarketer.

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3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions

Crimson Marketing

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

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Sales Tools and Planning Resources for Your Next Product Launch

Crimson Marketing

How is this priced? Something we noticed and wanted to share are some key questions to ask ourselves when determining the best marketing solutions approach to a launch: 1. What are we launching? Why will customers/the market care? What’s our value proposition? When are we launching? What are the key features?

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Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Inclination to Integration: Ashley explains how technology like Hadoop and NoSQL enable sellers to run marketing analytics on huge, live archives of data at a fraction of the price of traditional data warehousing solutions, and predict behavioral patterns with up to 90% accuracy.