| | | Content Marketing for BI | |  Price | 2 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 20, 2011 How to Bake a White Paper from Scratch: Part Four – The Consumption Be sure to check the pricing and reach for each one. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out. The first thought is to add it to the resources section of our company website. But, how about adding a small blurb and link on the relevant product page? | CONTENT MARKETING FOR BI MARCH 31, 2009  The Social Media Marketing Wormhole In these early days, there are prices to be paid but there are also dollars to be made. A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion. Are you ready? | | | | | |
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