Buzz Marketing for Technology

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Use social media to vet pricing of new products. Plot your social media sentiment against your NPS scores. Provide delightful customer support. Listen for Lead Gen opportunities. Use social for new product ideas. Use social media for M&A ideas in your product lines.

ROI 100
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

Forrester 100
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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born. The stronger the profile of an individual the higher the price it will be to reach them.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Shoppers are using various pathways to find you; if they see conflicting product descriptions or huge price discrepancies between channels, they’re likely to lose confidence in your brand and look elsewhere.

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Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. The business objective was simple – make our $10 million dollars in media spend feel like our competitors (who by the way were spending $65 and $100 million on media).

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Many Eyes

Buzz Marketing for Technology

Fannie Mae & Freddie Mac Stock Prices. visualizations. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you? in wonderland. Degrees Obtained by Lobbyists. Percent of adults who currently smoke, 2004-2006. playing with alices playful dialogue. Needing a little persuasion? In need of help? by iamcurious.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. And can you optimize across all media? – no – with the fragmentation of media because of social. But wait there’s more!