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Dynamic pricing done automagically


Replace your pricing strategist with ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.

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How do you know your price is too high?


This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. If any of these are the real problem, lowering the price will have no positive effect, because price isn’t the problem.

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Are there naked photos of you online?


Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. It’s certainly worth it.

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10 essentials missing from your business website


List of Prices. Many customers who search around for products online are there to compare prices. Prices are not perfect for all websites, and it’s a good idea to A/B test pricing pages to see if they successful. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

price, hiring more full-time employees and freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. little.

6 studies show why Facebook organic reach is declining so quickly


Convince and Convert put together a chart showing Facebook’s declining organic reach charted against Facebook’s rising stock price during the same period. As organic reach dropped from approximately 12% to 6%, Facebook’s stock price moved from nearly $50 to nearly $70. 50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5 What can business do? Like this post?

3 predictions for online marketing in 2016


The prices are coming down and it’s always nicer to outsource the functionality of your website to a service that’s always keeping up with the trends and constantly making smart updates and decisions on your behalf while you just need to keep your brochureware website current and updated with content while these services take care of everything else: the who, when, where, why, and how.

The state of the blogger outreach union ten years on


I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard. Groan.

Scarcity and what it means to online marketing


Most marketers today respond to demand by lowering prices to increase online sales volume. Agile Marketing Content Marketing e-Commerce Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Brand attributes Great Work Marketing principle Pre Launch pricing Scarcity Smartphone Supply / Demand Supply and DemandIt plays something like this….

When it comes to Big Data, don’t forget the small stuff


Wegmans is prospering not because it has more products or lower prices but because it has reimagined the food-shopping experience. Having captured the market of book buyers who mainly value price and selection, it’s going after the smaller but still substantial base of people who treasure the community bookstore experience. He has reason to be cynical. Like Swiffer. Outliers.

You never get a second chance to make a first impression


Down side: all marketing automation tools are expensive with monthly prices starting at ~$500 and going north; up sides: they’re the Fortune 500 ‘s secret weapon, they’re super easy-to-use now, and the adoption of the MAS amongst SMBs outside of the tech sector is so low that they could very well be your secret weapon too. So, I thought I would give it a try. Cheers, Chris.

Content Methodology: A Best Practices Report

Resolution You’ll Achieve” • “Flowchart: Should I Rent or Buy?” • “7 Signs You’re Ready to Buy a Home” • “ How to Tell a Good Mortgage from. a Bad One” • Mortgage calculator • “ 5 Tricks for Saving on Your Mortgage” • iPad offer • Employee mortgage pricing • Mortage brochure • Dreams of owning a home, but. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. According.

Search Engine Marketing is Legion


However, search marketing stars like Mike Moran , Bill Hunt , and Seth Price  probably aren’t actually spending the majority of their time untarring files with gunzip via ssh on their headless BSD box. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting.

The big challenge for big brands today: authenticity


Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. Ultimately, this drive toward greater authenticity will force companies to develop more credible benefits that truly distinguish their brands and adjust their pricing to more honestly reflect their value to consumers.

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My Top-5 Most Compelling Apps


Prices start at $50/month but then top-out at $150/month — but so worth it! There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them. Circloscope. Scrubly. Buffer.

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Your competitors are doing SEO


As we all have discovered, thanks to Panda, Penguin, Hummingbird, Pigeon, and Pirate, is that the cost of getting banned from Google (or getting kicked way past page 2) is not worth the price of taking the Google equivalent of Lance Armstrong’s performance-enhancement drugs. So, too, is your corporate, resource, journalistic, or ecommerce website. Their competitors. It’s

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Staffing and Launching Your Content Marketing Program

priced on a per-seat basis. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Crafting a Brand Voice & Mission Statement 8 III. Now that’s ROI!

Tools that help monitor and measure social traffic


The price ranges from $39 to $99 a month. All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools.

You can only win search by winning social


If your customers are only coming to you on price and not because they’re absolutely wiggly about you, there’s a pretty good chance that you’re going to be exiled from your first result on Google, from your first page result. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure.

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Five B2B marketing beliefs and trends debunked


B2B buyers buy on price, quality, service and delivery. First a disclaimer – I’m an “old” salesperson!  Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. B2B is a market. Why am I pointing out the obvious?  60% of the buying process is completed before contact with vendors.

15 best Big Data companies and why they stand out


Pricing is monthly, eliminating costly up-front fees. Features Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR. ROUNDFOREST.

The market disruptor no one talks about


51 price reductions over the past decade. If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. AWS is a steamroller. The U.S. hotel business.

5 of my favorite productivity apps


It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. While I aspire to build It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will. GetResponse.

3 Top Social Automation Tools


really like SproutSocial but the price point was just annoyingly high — at least where I wanted to come in as a user. Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have. SocialOomph.

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How to select the right lead generation media mix


Content syndication, for example, is priced all over the place. Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Then, plan carefully the media mix that will feed the machine. The medium’s availability.

The state of earned media blogger outreach


Influential tweeters, facebookers, pinners, linkedinners, plussers, redditors, tumblrs, and bloggers are publishers to be pitched and not sold.  If you make any assumptions about what they will and won’t cover, then you really will be rebuffed — or you’ll receive a quick price sheet for their pay-per-post, pay-per-mention, pay-per-tweet, and pay-per-review services. unless.”

The dashboard has finally been perfected


mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.

You’re doing a terrible job with search and social


They let you have your free lunch, now here’s the price card and it’ll mean you need to shift your entire search marketing budget around a lot. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. You’ve a Chequered Past. It doesn’t work any more. And why?

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I put my Sales money where my CRM mouth is


$300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored  customer relationship management (CRM) and ended up just giving them money. tried, I did!  I bought an armful of books for my Kindle and tried to hunker down and get the addiction. It never happened. Then, my mind went to CRMs. So, how did I do?

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Why the airlines must improve their brand image


The airlines introduced this extra baggage fee of $25 in 2008 when oil prices skyrocketed and their profits declined. This initiative became the first step for a new business model, an unbundled or a la carte pricing structure (the fees have gone up by about two-thirds since). Depending on the airline, there could be as many as 35 add-ons to the base price. airline brands (e.g.

How to Build Your Influencers in Social Media


Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and NBC — just like I have done, shamelessly! A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Are you already Kim Kardashian? Are you worth billions of dollars? personal site.

4 Elements that drive B2B direct marketing results


If the lead generation campaign is focused on an actual purchase, then the hard offer is based on some form of deal – usually price or added value. In B2B, multiple contacts are affordable, as the price and margins allow for multiple communications to well-targeted suspects. Do You Know the Basics? So with that in mind, this blog is focused on the basics. If 1-10, 11-25, etc.)

Domain name registration strategy


Even though may never be used or even registered, the price of registering even dozens of domain names at $9/year is cheaper than any crisis response or legal actions. Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy.

Named account marketing: new tools and techniques to reach a limited universe


Append is priced very reasonably, ranging from $50 to $150 per thousand. Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. Makino’s approach?  Laser focus,” says Rentschler. Data discovery.

Let the market view in


You will not be able to achieve this is you do not know what they are offering, at what price and how their distribution channels work. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Sometimes the nay sayers are right.

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How much should you pay for a sales lead?


When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Begin by calculating your cost per inquiry. Divide this amount by the number of expected campaign responses, and voila!  Lead qualification rate.

Make the most of your CRM this year


Customer service is expected to be the key differentiator , even over price, by 2020. Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of your goals in 2016, and you’re just not there yet. Don’t worry – you can still take advantage of all the great features a CRM has to offer.

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What the GM-Lyft deal tells you about changes in marketing


70% of the price of a Lyft ride goes to the driver. You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to prop up its earnings. But reading the announcement tells you that this is a deeply strategic investment for GM. Self-driving cars are coming. Like this post?

Calling all Creatives


More demand in a market of limited supply translates to higher prices. Every so often, I’ll hear someone disparage the wisdom of majoring in English or history. “What a useless degree,” they’ll exclaim. Better, I guess, to major in engineering or accounting, both of which – I agree – are fine choices for future employment. But I disagree wholeheartedly.

How to earn customer loyalty in the age of chat


You see, an ordinary customer simply buys your products or services, likely based on price for value. loyal customer, however, is one that will buy from you regardless of price. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. ” Wait. What?!

ManageFlitter is my favorite follow/unfollow Twitter tool


Plus, ManageFlitter’ll do all the clicking for you — if you pay the price. ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. And they call it  Follow by Username. It works! Interesting.

Marketing lessons from the college admissions process


For parents, the biggest issue with websites is price transparency. I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or fourth choice – and falling. He prefers to connect via an app. Even this is subject to change. There’s always a new app. Son : “Friends.”.

10 lessons on Walmart’s social media strategy


START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. Walmart is the world’s largest public corporation, biggest private employer and largest retailer. 33,000+ Followers on  Pinterest.