Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products. Instead, figure out how you can provide their business even more value for a fair price. What does your B2B marketing program have to do with your customer retention strategy?
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. One is cost.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
Have you been shopping lately when you do a price check with competitors while you are in a store? As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Mobile, mobile, mobile.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Like this post?
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options. Pre-production time.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? What’s up with that? Don’t we all know that Google Search is a somniloquist ! feed me Seymour.”
Are there naked photos of you online?
SEPTEMBER 16, 2014
Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. It’s certainly worth it.
Is your marketing focus internal or external?
JANUARY 20, 2017
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market. Every other decision flows from what you know about your clients and their needs. Like this post?
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices. Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. Act on it before it is too late.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Like this post?
Now is the time to fix your LinkedIn profile—here’s why
DECEMBER 23, 2016
Roger is a transfer pricing economist in New York City. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. An inaccurate profile. Trust.
Today’s online influencers are wicked tough
NOVEMBER 8, 2016
In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground? But it’s not like that anymore. These are amazing times. Like this post?
10 essentials missing from your business website
APRIL 7, 2016
List of Prices. Many customers who search around for products online are there to compare prices. Prices are not perfect for all websites, and it’s a good idea to A/B test pricing pages to see if they successful. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.
It’s normal to be bad before you’re good
AUGUST 23, 2016
For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today. attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is : it’s normal to be bad before you’re good.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
The prices are coming down and it’s always nicer to outsource the functionality of your website to a service that’s always keeping up with the trends and constantly making smart updates and decisions on your behalf while you just need to keep your brochureware website current and updated with content while these services take care of everything else: the who, when, where, why, and how.
Personalized content for more effective content marketing
JULY 18, 2016
These come at a price, though, so you’ll need to make sure you’re leveraging your investment – and finding the tool that offers the right mix of features at the appropriate price for you marketing efforts. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Persona-Specific Content. Something else?
Search Engine Marketing is Legion
NOVEMBER 18, 2014
However, search marketing stars like Mike Moran , Bill Hunt , and Seth Price probably aren’t actually spending the majority of their time untarring files with gunzip via ssh on their headless BSD box. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution. Engagement means everything – especially when you have a high priced solution, or program with a complex sale. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Like this post?
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
Convince and Convert put together a chart showing Facebook’s declining organic reach charted against Facebook’s rising stock price during the same period. As organic reach dropped from approximately 12% to 6%, Facebook’s stock price moved from nearly $50 to nearly $70. 50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5 What can business do? Like this post?
How brands use promotional clothing [infographic]
JANUARY 13, 2017
When choosing branded clothing, quality is most important to respondents, followed second by price, and lastly by style. The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
Prices start at $50/month but then top-out at $150/month — but so worth it! There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them. Circloscope. Scrubly. Buffer.
Your competitors are doing SEO
DECEMBER 9, 2014
As we all have discovered, thanks to Panda, Penguin, Hummingbird, Pigeon, and Pirate, is that the cost of getting banned from Google (or getting kicked way past page 2) is not worth the price of taking the Google equivalent of Lance Armstrong’s performance-enhancement drugs. So, too, is your corporate, resource, journalistic, or ecommerce website. Their competitors. It’s
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard. Groan.
50 Facts about online consumer behavior not to ignore
SEPTEMBER 22, 2016
38% of people buy online because of low prices. customer is 4 times more likely to buy from a competitor if the problem is service related vs. price or product related. 81% of consumers research online before buying. ( GE Capitol ). Here are 50 facts about online consumer behavior not to ignore. FINDING YOUR AUDIENCE. Conductor ). Google ). Social Media Examiner ). Interbrand ).
Five B2B marketing beliefs and trends debunked
JUNE 26, 2015
B2B buyers buy on price, quality, service and delivery. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. B2B is a market. Why am I pointing out the obvious? 60% of the buying process is completed before contact with vendors.
Tools that help monitor and measure social traffic
JULY 10, 2015
The price ranges from $39 to $99 a month. All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools.
Search + Social = Online Reputation Management
NOVEMBER 15, 2016
KnowEm does have lower-price solutions, from $84.95 for 25 profiles, $249 for 100 profiles, $349 for 150 profiles, and the big guns, $649 for 300 profiles. I have been doing online reputation management (ORM) for clients since 2003. When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. Actually control. Good luck!
The big challenge for big brands today: authenticity
JANUARY 15, 2016
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. Ultimately, this drive toward greater authenticity will force companies to develop more credible benefits that truly distinguish their brands and adjust their pricing to more honestly reflect their value to consumers.
Contactually is a flawed secret weapon
OCTOBER 4, 2016
Contactually doesn’t allow me to send all my 300 allocated emails at once : at my price point, I have access to being able to email 300 ScaleMail mail-merged emails per day. While online influencer marketing is my raison d’être, business development is my new jam. ” But what I say, after a short chat, is that not even the shoemaker has shoes. Nothing’s perfect.
5 of my favorite productivity apps
NOVEMBER 11, 2014
It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will. GetResponse.
3 Top Social Automation Tools
OCTOBER 7, 2014
really like SproutSocial but the price point was just annoyingly high — at least where I wanted to come in as a user. Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have. SocialOomph.
You can only win search by winning social
MAY 5, 2015
If your customers are only coming to you on price and not because they’re absolutely wiggly about you, there’s a pretty good chance that you’re going to be exiled from your first result on Google, from your first page result. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their Time , Talent , and Treasure.
The dashboard has finally been perfected
OCTOBER 28, 2014
mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.
My PocketCHIP is a portable Linux box
JUNE 28, 2016
are available right now, though they’re value-priced at $9 and $49 respectively via pre-order. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
You’re doing a terrible job with search and social
JANUARY 13, 2015
They let you have your free lunch, now here’s the price card and it’ll mean you need to shift your entire search marketing budget around a lot. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. You’ve a Chequered Past. It doesn’t work any more. And why?
You never get a second chance to make a first impression
DECEMBER 8, 2015
Down side: all marketing automation tools are expensive with monthly prices starting at ~$500 and going north; up sides: they’re the Fortune 500 ‘s secret weapon, they’re super easy-to-use now, and the adoption of the MAS amongst SMBs outside of the tech sector is so low that they could very well be your secret weapon too. So, I thought I would give it a try. Cheers, Chris.