Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.
How do you know your price is too high?
AUGUST 28, 2015
This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. If any of these are the real problem, lowering the price will have no positive effect, because price isn’t the problem.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Like this post?
Are there naked photos of you online?
SEPTEMBER 16, 2014
Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. It’s certainly worth it.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
price, hiring more full-time employees and freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. little.
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
Convince and Convert put together a chart showing Facebook’s declining organic reach charted against Facebook’s rising stock price during the same period. As organic reach dropped from approximately 12% to 6%, Facebook’s stock price moved from nearly $50 to nearly $70. 50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5 What can business do? Like this post?
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard. Groan.
Personalized content for more effective content marketing
JULY 18, 2016
These come at a price, though, so you’ll need to make sure you’re leveraging your investment – and finding the tool that offers the right mix of features at the appropriate price for you marketing efforts. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Persona-Specific Content. Something else?
Search Engine Marketing is Legion
NOVEMBER 18, 2014
However, search marketing stars like Mike Moran , Bill Hunt , and Seth Price probably aren’t actually spending the majority of their time untarring files with gunzip via ssh on their headless BSD box. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting.
Content Methodology: A Best Practices Report
Resolution You’ll Achieve” • “Flowchart: Should I Rent or Buy?” • “7 Signs You’re Ready to Buy a Home” • “ How to Tell a Good Mortgage from. a Bad One” • Mortgage calculator • “ 5 Tricks for Saving on Your Mortgage” • iPad offer • Employee mortgage pricing • Mortage brochure • Dreams of owning a home, but. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. According.
Are your marketing personas your sales market segments?
AUGUST 25, 2016
Sometimes they use a different sales pitch, emphasize different features, or even offer different packages and pricing. Marketing is supposed to lead to sales, right? That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales. Today, I want to talk about something similar.
How to select the perfect B2B data vendor
AUGUST 24, 2016
Price should be your last criterion for decision-making. But do consider the question of pricing models, which usually come in three flavors: 1. Get pricing on the model that best suits your needs. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just Let’s look at this process in detail.
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
Prices start at $50/month but then top-out at $150/month — but so worth it! There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them. Circloscope. Scrubly. Buffer.
My PocketCHIP is a portable Linux box
JUNE 28, 2016
are available right now, though they’re value-priced at $9 and $49 respectively via pre-order. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
Your competitors are doing SEO
DECEMBER 9, 2014
As we all have discovered, thanks to Panda, Penguin, Hummingbird, Pigeon, and Pirate, is that the cost of getting banned from Google (or getting kicked way past page 2) is not worth the price of taking the Google equivalent of Lance Armstrong’s performance-enhancement drugs. So, too, is your corporate, resource, journalistic, or ecommerce website. Their competitors. It’s
Staffing and Launching Your Content Marketing Program
priced on a per-seat basis. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Crafting a Brand Voice & Mission Statement 8 III. Now that’s ROI!
The big challenge for big brands today: authenticity
JANUARY 15, 2016
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. Ultimately, this drive toward greater authenticity will force companies to develop more credible benefits that truly distinguish their brands and adjust their pricing to more honestly reflect their value to consumers.
Five B2B marketing beliefs and trends debunked
JUNE 26, 2015
B2B buyers buy on price, quality, service and delivery. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. B2B is a market. Why am I pointing out the obvious? 60% of the buying process is completed before contact with vendors.
Tools that help monitor and measure social traffic
JULY 10, 2015
The price ranges from $39 to $99 a month. All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution. Engagement means everything – especially when you have a high priced solution, or program with a complex sale. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Like this post?
You can only win search by winning social
MAY 5, 2015
If your customers are only coming to you on price and not because they’re absolutely wiggly about you, there’s a pretty good chance that you’re going to be exiled from your first result on Google, from your first page result. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their Time , Talent , and Treasure.
5 of my favorite productivity apps
NOVEMBER 11, 2014
It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will. GetResponse.
When it comes to Big Data, don’t forget the small stuff
APRIL 4, 2016
Wegmans is prospering not because it has more products or lower prices but because it has reimagined the food-shopping experience. Having captured the market of book buyers who mainly value price and selection, it’s going after the smaller but still substantial base of people who treasure the community bookstore experience. He has reason to be cynical. Like Swiffer. Outliers.
You never get a second chance to make a first impression
DECEMBER 8, 2015
Down side: all marketing automation tools are expensive with monthly prices starting at ~$500 and going north; up sides: they’re the Fortune 500 ‘s secret weapon, they’re super easy-to-use now, and the adoption of the MAS amongst SMBs outside of the tech sector is so low that they could very well be your secret weapon too. So, I thought I would give it a try. Cheers, Chris.
3 Top Social Automation Tools
OCTOBER 7, 2014
really like SproutSocial but the price point was just annoyingly high — at least where I wanted to come in as a user. Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have. SocialOomph.
The dashboard has finally been perfected
OCTOBER 28, 2014
mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.
You’re doing a terrible job with search and social
JANUARY 13, 2015
They let you have your free lunch, now here’s the price card and it’ll mean you need to shift your entire search marketing budget around a lot. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. You’ve a Chequered Past. It doesn’t work any more. And why?
4 Elements that drive B2B direct marketing results
FEBRUARY 9, 2016
If the lead generation campaign is focused on an actual purchase, then the hard offer is based on some form of deal – usually price or added value. In B2B, multiple contacts are affordable, as the price and margins allow for multiple communications to well-targeted suspects. Do You Know the Basics? So with that in mind, this blog is focused on the basics. If 1-10, 11-25, etc.)
Let the market view in
NOVEMBER 20, 2014
You will not be able to achieve this is you do not know what they are offering, at what price and how their distribution channels work. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Sometimes the nay sayers are right.
The market disruptor no one talks about
MAY 9, 2016
51 price reductions over the past decade. If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. AWS is a steamroller. The U.S. hotel business.
How to select the right lead generation media mix
MARCH 4, 2016
Content syndication, for example, is priced all over the place. Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? It’s an iterative process. Then, plan carefully the media mix that will feed the machine. The medium’s availability.
The state of earned media blogger outreach
SEPTEMBER 22, 2015
Influential tweeters, facebookers, pinners, linkedinners, plussers, redditors, tumblrs, and bloggers are publishers to be pitched and not sold. If you make any assumptions about what they will and won’t cover, then you really will be rebuffed — or you’ll receive a quick price sheet for their pay-per-post, pay-per-mention, pay-per-tweet, and pay-per-review services. unless.”
How to Build Your Influencers in Social Media
OCTOBER 14, 2014
Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and NBC — just like I have done, shamelessly! A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Are you already Kim Kardashian? Are you worth billions of dollars? personal site.
Scarcity and what it means to online marketing
MARCH 9, 2016
Most marketers today respond to demand by lowering prices to increase online sales volume. Agile Marketing Content Marketing e-Commerce Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Brand attributes Great Work Marketing principle Pre Launch pricing Scarcity Smartphone Supply / Demand Supply and DemandIt plays something like this….
Why the airlines must improve their brand image
JUNE 17, 2016
The airlines introduced this extra baggage fee of $25 in 2008 when oil prices skyrocketed and their profits declined. This initiative became the first step for a new business model, an unbundled or a la carte pricing structure (the fees have gone up by about two-thirds since). Depending on the airline, there could be as many as 35 add-ons to the base price. airline brands (e.g.
I put my Sales money where my CRM mouth is
OCTOBER 20, 2015
$300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. tried, I did! I bought an armful of books for my Kindle and tried to hunker down and get the addiction. It never happened. Then, my mind went to CRMs. So, how did I do?
Named account marketing: new tools and techniques to reach a limited universe
DECEMBER 5, 2014
Append is priced very reasonably, ranging from $50 to $150 per thousand. Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. Makino’s approach? Laser focus,” says Rentschler. Data discovery.
Domain name registration strategy
JULY 15, 2014
Even though yourcompanysucks.com may never be used or even registered, the price of registering even dozens of domain names at $9/year is cheaper than any crisis response or legal actions. Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy.
How much should you pay for a sales lead?
OCTOBER 28, 2015
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. Begin by calculating your cost per inquiry. Divide this amount by the number of expected campaign responses, and voila! Lead qualification rate.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Pricing is monthly, eliminating costly up-front fees. Features Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR. ROUNDFOREST.