| | | B2B Voices | |  Price | 7 articles |
| Page 1 of 1 | Previous | Next | B2B VOICES SEPTEMBER 1, 2010 Should Investor Relations Teams Use Twitter? Not that you can use Twitter to change the price of your stock, but if there are false rumors or statements you should correct them. Image via CrunchBase. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? Well, like all things in communications, you need to nail your strategy first. This isn’t the place to spam users and and not talk back. You need to follow the sentiment. Let us know. | B2B VOICES JULY 16, 2012  Tuning Into Talk About Your Industry Can Pay Off for Your Brand Or consider how the Affordable Care Act is a result, in part, of a lack of pricing transparency between insurers and healthcare providers, and of how difficult it has become for so many people who need coverage to get it. Research is showing senior communications executives are worrying more about perceptions of their respective industries, not just their own companies or products. | | | | | |
| B2B VOICES DECEMBER 5, 2011  Digital on the Rise in B2B, But Audience Engagement Lags Ultimately, there’s a nasty price to pay. Declining pricing power. Recent research from Forrester has good news and bad news, from my perspective. On the one hand, Tracy Stokes, in “ Marketing Budgets for 2012 Expose a Fear of Commitment ,” notes that B2B marketers are moving to digital even faster than their B2C counterparts. First, the good news. Wow, right? Not brand building. | B2B VOICES DECEMBER 27, 2010  Book Review: UnMarketing It puts cold calling on the bottom – “annoying 99 people in a row to potentially talk to someone who may hire you based on no trust and price alone” – and the power of current satisfied customers at the top, which is why current, happy customers, ergo great customer service is so important. It’s Sharpen the Saw Season, as Stephen Covey might say. Thus, my first ever book review. | B2B VOICES APRIL 2, 2012  Defining the Social Enterprise In February they launched the Euroinvestor Cockpit , which allows users to fully customize how they view the most important market data such as Stock, FX and Commodities prices and news. Jeff Saul is the CEO of Euroinvestor.com and has a long and interesting career in equity research. EuroInvestor.com was founded in 1997 and is today the leading investor portal in Northern Europe with 1.6m | B2B VOICES MARCH 18, 2011  The NY Times and its Paywall Decision — A B2B Discussion The pricing scheme and process by which the paper evicts its millions of squatters doesn’t have to be perfect , it just has to increase revenues appreciably. It’s not a secret anymore. Yesterday, the NY Times started rolling out its new paywall for content. In a letter to readers the media company said the change will come in two stages. am a long-time reader of the NY Times. | | | | | | | |
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B2B VOICES | FRIDAY, FEBRUARY 11, 2011  What a Wonderful ‘Mesh’ We’ve Made!
For a component supplier, product durability and quality become more important factors than just lowest price. There have been countless books published about social media in general but now we’re starting to see business books about emerging business models that are enhanced by social networks, but that aren’t about the networks themselves. One of these is The Mesh , by Lisa Gansky, which was published in September. Gansky’s Mesh model is about “network-enabled sharing.” Why do I care as a B2B marketer? Moreover, Mesh businesses aren’t altogether new. Check it out. Related articles. MORE >>
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