B2B Memes

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A Leap-Day Special

B2B Memes

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Likewise, the price might not return to the regular $2.99 cover price.

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Introducing the New-Media Survival Guide

B2B Memes

If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If Not that impulsive? Then you might want to read more about it here.).

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Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

You must accept typos, ill-phrased witticisms, and banalities, along with the occasional bon mot and cogent insight, as the price of being a fully fledged Twitterer. It doesn’t pay to be a deliberate, careful writer on Twitter. Interaction increases your appreciation for the people you follow.

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Webcasts Grow Up

B2B Memes

It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms. I’d recommend that you read more for yourself, both on the On24 site and elsewhere. Now if only they could supply better waiting-room music.

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Three Common Failures in Online News: Are You At Fault?

B2B Memes

Three hours of consulting are included in the purchase price. He recently completed Get Serious About Competitive Editorial Analysis , a 50-page manual. It offers a detailed, quantitative system for assessing the competitiveness of editorial content. For more details, e-mail howard@editsol.com or call (201) 569-7714.

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Publishers and the iPad: No Future in Control

B2B Memes

The publishers want to control the subscription process and have full access to subscriber data; Apple wants to keep that control to itself, skim off 30% of the subscription price, and give publishers limited access to the data. As aptly summarized by Peter Kafka, “Magazine publishers used to salivate over the iPad.

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The Yin and Yang of Content Economics

B2B Memes

And that means the price falls. We may not like it, but behind this trend is the force of economic law. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”.

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