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MAY 2, 2012 Three Common Failures in Online News: Are You At Fault?
Three hours of consulting are included in the purchase price. For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge. Early results from my third 50-site study of e-news delivery confirm that high quality remains in short supply. Lack of enterprise.
| | B2B MEMES
JANUARY 12, 2012 Introducing the New-Media Survival Guide
If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Not Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. Not that impulsive? Then you might want to read more about it here.). And if you’re a social-media maven, you may not need this book, but you probably know someone who does.
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MAY 6, 2011 Three Ways to Annoy People and Produce Great Content
It’s a perception that most editors learn to accept as the price of doing their jobs well. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational. They weren’t, and he knew it.
| | B2B MEMES
FEBRUARY 15, 2012 Twitter Challenge Update: 3 Things I’ve Learned So Far
You must accept typos, ill-phrased witticisms, and banalities, along with the occasional bon mot and cogent insight, as the price of being a fully fledged Twitterer. Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.). So far, I’m more or less meeting the goal. m still a lousy self-promoter, however. Things I Learned from Self-Publishing.
| | B2B MEMES
APRIL 12, 2011 Webcasts Grow Up
It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today.
| | B2B MEMES
JANUARY 31, 2012 5 Things I Learned from Self-Publishing
So, you might ask, if I’m not in it for the money, why, instead of giving it away, am I selling it (for the bargain price, I might add, of $2.99)? If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. Intrigued?
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B2B MEMES A Leap-Day Special
| TUESDAY, FEBRUARY 28, 2012
To mark the auspicious occasion of leap day, I’ve marked down the price
of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Likewise, the price
might not return to the regular $2.99 cover price
. This is just a one day sale, more or less, so if you’re tempted, don’t wait. don’t anticipate another discount for some time. Managing one-day sales, it appears, can be a bit tricky. until a few hours after leap day. Will Self-Publishing Save Print? MORE >>
B2B MEMES Publishers and the iPad: No Future in Control
| WEDNESDAY, DECEMBER 8, 2010
The publishers want to control the subscription process and have full access to subscriber data; Apple wants to keep that control to itself, skim off 30% of the subscription price
, and give publishers limited access to the data. Control. Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation ?). Or at least they love it until someone else has it. Then it’s evil. To a cynical eye like mine, this seems to be the back story to the ongoing tussle between periodical publishers and Apple over the management of magazine app subscriptions. MORE >>
B2B MEMES The Yin and Yang of Content Economics
| MONDAY, JANUARY 10, 2011
And that means the price
falls. It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better. Sooner or later, one of these trends is bound to falter–but which will it be? That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? Was hoping to eat in 2011.”. But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. MORE >>
B2B MEMES The Cooks Source Copyright Outrage: Not the Norm
| MONDAY, NOVEMBER 8, 2010
The most irritating offenders were the sleazy market research firms that published high-priced
reports based largely on reuse of our content or, worse yet, outright plagiarism of it. One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.). Now it will work well for your portfolio. institution. If only. MORE >>
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