B2B Marketing Traction

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100
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Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. For these companies, a decision to buy their product would probably come down to price, unless a buyer could discern a material difference in the product. Be careful here.

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B2B Marketers – Why You Need to SAVE Your Marketing

B2B Marketing Traction

Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Selling on price, for example with a cost-plus pricing approach, is not as profitable. Market the Value of Your Solution. Educate Prospects about Your Solution.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Plus, the small business was a CPA firm that was sensitive to pricing because of their profession! Marketing providers recommend the wrong marketing tactics, lack transparency and fairness when pricing services, and propose marketing tactics before analyzing and understanding their clients for a variety of reasons.

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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

The videographer gave a price for each video, without knowing if he would get any further business. But, one-time pricing is usually much higher than on-going client work. With the plan, the vendor’s prices became more cost-effective.

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B2B Marketer: How are You Going to Win the War?

B2B Marketing Traction

If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing. If you have a new way of doing things or a new way to cut costs and offer your product or service at a lower price, you could flank your competitors and establish marketshare before they can make similar changes.

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If There’s One Thing Constant About Marketing, It’s Change

B2B Marketing Traction

Buyers can now access virtually all the information they need to make an informed decision on what to buy and at what price. A great example of industry marketers understanding this and completely changing the way they market is the car industry. Search Engine Algorithms Change (Constantly).