Does Your Pricing Leave Money on the Table?
B2B Marketing Traction
AUGUST 11, 2011
What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.
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